Giovanni 50: 50 Balanced hydrating-clarifying shampoo with ecochic technology is designed to protect over-worked, over-processed and color-treated hair while locking in color with shine. Its unique formula is specially designed for normal to dry hair types. It balances the art of clean with Supreme protection. Your hair will be hydrated, moisturized and perfectly pH balanced. Giovanni 50: 50 Balanced hydrating-clarifying shampoo infuses each strand of hair with vitamins, nutrients, and protein to increase strength and vitality. Thanks to botanical extracts contained in its formula, this shampoo adds moisture and manageability to your hair and is gentle enough to be used every day.