Guerlain is a French perfume, cosmetics, and skincare house, which is among the oldest in the world. Many traditional Guerlain fragrances are characterized by a common olfactory accord known as the "Guerlinade" (fr). The house was founded in Paris in 1828 by the perfumer Pierre-François Pascal Guerlain. It was run by the Guerlain family until 1994 when it was bought by the French multinational company LVMH. Its flagship store is 68, Avenue des Champs-Elysées in Paris. The House of Guerlain was owned and managed by members of the Guerlain family from its inception in 1828 to 1994. It was acquired in 1994 by the LVMH group, a French multinational investment corporation specializing in luxury brands. The House of Guerlain was founded in 1828 when Pierre-François Pascal Guerlain opened his perfume store at 42, rue de Rivoli in Paris. As both the founder and first perfumer of the house, Pierre-François composed and manufactured custom fragrances with the help of his two sons, Aimé and Gabriel. Through continued success and the patronage of members in high society, Guerlain opened its flagship store at 15, rue de la Paix in 1840, and put its mark on the Parisian fashion scene. / Spray the perfume on pulse points.