HEED is a sports drink created for athletes by athletes. It's made with complex carbs to give you a sustained energy boost during workouts, and with essential electrolytes to replace those lost through perspiration. You'll be able to keep going, mile after mile. On a long endurance event, you need to consume the right fuel at regular intervals to avoid bonking or, in other words, hitting the wall. That's why consuming sports drinks that rely on simple sugars is a bad idea. Proven through rigorous research, HEED's complex carbohydrate formula, on the other hand, allows you to obtain the ideal amount of calories you need, providing a more consistent and longer lasting energy supply.