Keep your blonde hair bright and healthy-looking with HASK Blonde Care Purple Toning Shampoo, 12 fl. oz. Cancel unwanted warm, brassy tones with this highly pigmented violet formula. Gently cleanse while neutralizing unwanted dull, yellow, and brassy tones for a cooler shade of blonde. Elderberry and Vitamin C are blended to enhance shine, restore moisture, and keep dry and damaged hair looking healthy. This vegan and cruelty free formula is free of sulfates, parabens, silicones, phthalates, gluten, and drying alcohol. Awaken your senses with a crisp, fruity, floral scent with hints of bergamot, peony, and plum. For best results use in conjunction with the HASK Blonde Care Purple Toning Collection.