Herbal Essences believes in the power of nature in beauty. Now they’ve partnered with Royal Botanic Gardens, Kew, and a world leading authority on plants, to endorse real botanicals. Herbal Essences bio renew shampoo with Coconut Milk is a 90% natural origin shampoo, with naturally sourced ingredients and an active antioxidant that helps hydrate, purify & protect your hair. *purified water and natural-source ingredient materials with limited processing. How To Use : Apply shampoo generously to wet hair, massage into a creamy lather, enjoy the scent, and rinse. Avoid contact with eyes. If contact occurs, rinse thoroughly with water.