Experience versatility and vibrance with Hi Lift True Colour 10-01 Urban Ash. This cream delivers high-definition colour to the hair for a sophisticated look. With such a long-lasting formula, you can enjoy coverage for longer. Plus, intense shine and conditioning effects are yours using this economical 100ml tube. Keep reading to discover more about the benefits of this high-performance product. With 123 colours to choose from, the Hi Lift True Colour range has hues for everyone. The products can be used for permanent, semi/demi, toning or grey coverage. Best of all, the brand is based in Italy, so you know you`re receiving the highest quality results. Adding vibrant colour to the hair has never been easier than with Hi Lift True Colour 10-01 Urban Ash. To create such a successful product, ingredients are essential. Although the Hi Lift team don`t want to give away all their secrets, they can reveal each product is enriched with high-quality pigments and herbal extracts to protect the hair. In addition, unfavourable ingredients have been limited. There`s no more than 30ml of ammonia, 14ml of P-Phenylenediamine and 11ml of toluenediamine. Key Features: An exceptional colouring cream. An economical 100ml tube. High-definition colour for vibrant results. A long-lasting formula. Easily banish unsightly fading and greys. Add shine and smoothness to the hair. Enriched with high-quality pigments. Herbal extracts protect the hair. Ammonia, P-Phenylenediamine and toluenediamine are limited. Choose from 123 colours in the Hi Lift True Colour range. Hi Lift True Colour is ideal for permanent colouring, semi/demi colouring or toning. Is Hi Lift True Colour 10-01 Urban AshFor You? An Italian-made colouring cream. Revel in renewed colour, shine and conditioning effects. Made with quality ingredients, including herbal extracts.