Hi Lift True Colour is the essence of hair colouring. A sensational palette of colours enriched with herbal extracts for added protection. TrueColour's formulation integrates high definition pigments for superior coverage, vibrant shine and lasting results.Hi Lift True Colour is a beautiful, Italian made permanent colour creme. It has been around for decades and has become one of the most popular professional colour cremes in Australia. It is very reasonably priced for the quality that you receive. It is used by hairdressers all over Australia as the results are great and the colour is deisgned to last longer than regular permanent colour cremes. Warning: This product is for professional use only. This product may contain directions should be made before use. Refer to packaging warning labels and instructions before use. Mixing Ratio: Permanent Formula 1:1.5 Semi/Demi Formula 1:2 hair. Manufactured in Italy, Hi-Lift True Shades has been developed exclusively for professional salon use. ***These colours MUST be mixed with a Developer which is sold separately. Enriched with herbal extracts provides superior condition & shine. 100gm tube. Meches, ultra blondes, super reds, correctors. Made in Italy.