Buy wisely
Buy wiselyBuy wisely
For RetailersFor developers
  1. Home
Buy wisely

BuyWisely is your one stop price comparison platform, delivering the best deals from over 20,000 online shops. We empower shoppers to make smart, cost-effective choices by offering transparent pricing, price history, and the latest deals across a broad range of products. With BuyWisely, your money goes further.

Popular Shops
JB Hi-Fi
The Good Guys
Harvey Norman
Appliances Online
Bing Lee
Kogan
Amazon
Officeworks
Contact Us
[email protected]
Affiliate Disclosure
Legal Information
Privacy Policy
Logos provided by Logo.dev
© 2026 BuyWisely•Price data powered by pricesAPI.io•Retailers: SellWisely.io

Price comparison

Price data powered by pricesAPI.io

Last updated at 11/05/2026 22:21:23

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$45.00

Hoya YHDPOLC040 HD Circular Super Multi-Coated Polfilter for 40.5 mm Filter

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$55.00

Hoya 40.5mm Hd Circular Polariser Filter (c553940)

Delivery $5

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A filter of rare beauty and distinguishing charm
1 March 2021Ed

originally posted on bhphotovideo.com

Some place no filter at all on a new lens. They boldly walk through pine forests filled with dripping sap or stroll blissfully along sandy beaches with seagulls calling overhead. Yet it only takes one drop of sap or one unfortunate encounter with a seagull's personal hygiene to leave a lasting impact on a lens. An protective UV filter, such as the Hoya HD3 UV filter can not only add to your image's quality but protect your valuable lens from unfortunate circumstances. So get with the program and buy a Hoya filter from B&H. You will be glad you did. Very glad. Trust me on this.

A gorgeous filter in need of a tiny improvement
30 October 2020DANIEL

originally posted on adorama.com

A super-thin high quality filter. Optically, I doubt most people could find any fault with this filter. The view is crystal clear. It functions exactly as a circular-polarized filter should, and I've had no issues with keeping it clean - dust, debris, and raindrops are easily blown off.The thickness of the filter is very low; just about as slim as is physically possible in a manually adjusted polarizer. This is great for avoiding optical consequences - I can detect no obvious corner vignetting with any lenses on my Canon. Also, the filter is narrow enough to allow normal use of other hardware - I can attach & remove lens hoods & lens caps without needing to remove the filter first.However, those (good) attributes also may make adjustment of the filter a bit tricky ... MoreA super-thin high quality filter. Optically, I doubt most people could find any fault with this filter. The view is crystal clear. It functions exactly as a circular-polarized filter should, and I've had no issues with keeping it clean - dust, debris, and raindrops are easily blown off.The thickness of the filter is very low; just about as slim as is physically possible in a manually adjusted polarizer. This is great for avoiding optical consequences - I can detect no obvious corner vignetting with any lenses on my Canon. Also, the filter is narrow enough to allow normal use of other hardware - I can attach & remove lens hoods & lens caps without needing to remove the filter first.However, those (good) attributes also may make adjustment of the filter a bit tricky for some. I have larger-than-average hands/fingers, and I have a bit of difficulty in locating the front adjustment ring by feel. The rear (mounting) knurled ring and the front (adjustment) knurled ring are so close together that I have to take my eye away from the viewfinder to make sure I've got ahold of the correct ring - and that is a pain. This is the only reason I gave a rating of 4 stars, instead of 5.I think there's a simple fix for this issue: Simply add knurling to the front/forward edge of the adjustment ring, in addition to the current knurling around the circumference. This would require retooling at the factory, but I believe it would make a great filter nearly perfect. It would also make it easier to adjust the filter while a lens hood is mounted ( I'm a strong advocate of hood use whenever possible).

Expensive? You Bet! But so's the lens....
14 July 2024John

originally posted on bhphotovideo.com

The filter is fingerprint oil, dirt, and dust resistant. And it's strong.My lens hood isn't deployed all the time, and I'd rather replace a filter than damage my L lens.For non-L it's a tougher call, I guess, but pricey glass warrants pricey protection that doesn't materially adversely affect image quality.

Specification

WarrantyYears Genuine

Price comparison

Updated 29 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Amazon.com.au

$45.00

Hoya YHDPOLC040 HD Circular Super Multi-Coated Polfilter for 40.5 mm Filter

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$55.00

Hoya 40.5mm Hd Circular Polariser Filter (c553940)

Delivery $5

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

A filter of rare beauty and distinguishing charm
1 March 2021

Some place no filter at all on a new lens. They boldly walk through pine forests filled with dripping sap or stroll blissfully along sandy beaches with seagulls calling overhead. Yet it only takes one drop of sap or one unfortunate encounter with a seagull's personal hygiene to leave a lasting impact on a lens. An protective UV filter, such as the Hoya HD3 UV filter can not only add to your image's quality but protect your valuable lens from unfortunate circumstances. So get with the program and buy a Hoya filter from B&H. You will be glad you did. Very glad. Trust me on this.

Ed originally posted on bhphotovideo.com
A gorgeous filter in need of a tiny improvement
30 October 2020

A super-thin high quality filter. Optically, I doubt most people could find any fault with this filter. The view is crystal clear. It functions exactly as a circular-polarized filter should, and I've had no issues with keeping it clean - dust, debris, and raindrops are easily blown off.The thickness of the filter is very low; just about as slim as is physically possible in a manually adjusted polarizer. This is great for avoiding optical consequences - I can detect no obvious corner vignetting with any lenses on my Canon. Also, the filter is narrow enough to allow normal use of other hardware - I can attach & remove lens hoods & lens caps without needing to remove the filter first.However, those (good) attributes also may make adjustment of the filter a bit tricky ... MoreA super-thin high quality filter. Optically, I doubt most people could find any fault with this filter. The view is crystal clear. It functions exactly as a circular-polarized filter should, and I've had no issues with keeping it clean - dust, debris, and raindrops are easily blown off.The thickness of the filter is very low; just about as slim as is physically possible in a manually adjusted polarizer. This is great for avoiding optical consequences - I can detect no obvious corner vignetting with any lenses on my Canon. Also, the filter is narrow enough to allow normal use of other hardware - I can attach & remove lens hoods & lens caps without needing to remove the filter first.However, those (good) attributes also may make adjustment of the filter a bit tricky for some. I have larger-than-average hands/fingers, and I have a bit of difficulty in locating the front adjustment ring by feel. The rear (mounting) knurled ring and the front (adjustment) knurled ring are so close together that I have to take my eye away from the viewfinder to make sure I've got ahold of the correct ring - and that is a pain. This is the only reason I gave a rating of 4 stars, instead of 5.I think there's a simple fix for this issue: Simply add knurling to the front/forward edge of the adjustment ring, in addition to the current knurling around the circumference. This would require retooling at the factory, but I believe it would make a great filter nearly perfect. It would also make it easier to adjust the filter while a lens hood is mounted ( I'm a strong advocate of hood use whenever possible).

DANIEL originally posted on adorama.com
Expensive? You Bet! But so's the lens....
14 July 2024

The filter is fingerprint oil, dirt, and dust resistant. And it's strong.My lens hood isn't deployed all the time, and I'd rather replace a filter than damage my L lens.For non-L it's a tougher call, I guess, but pricey glass warrants pricey protection that doesn't materially adversely affect image quality.

John originally posted on bhphotovideo.com
Great, but.....
25 September 2022

Have these filters in this and many other sizes. Had problem with a Z lens picking up to much Blue/UV light so slapped this one. Made a difference. Most Blue gone. Had a complaint from a client about the blue and noticed no filter at all on the lens. Which is why am going thru all this endless testing drama to figure it out clinically,Just for fun, decided to test it out against the EVO Antistatic, my go to filter. Ran formal, double-blind tests on the lens in question, a Z 105mm Micro, plus on the 105mm F/1.4 for concurrence.Results: Both filters removed most, if not all of the UV and blue casts. Noticeably so. However, all is not equal. The HD3 was indeed more effective? Or just a bit warmer. And the colors seemed to be a bit deeper, richer and more saturated. ... MoreHave these filters in this and many other sizes. Had problem with a Z lens picking up to much Blue/UV light so slapped this one. Made a difference. Most Blue gone. Had a complaint from a client about the blue and noticed no filter at all on the lens. Which is why am going thru all this endless testing drama to figure it out clinically,Just for fun, decided to test it out against the EVO Antistatic, my go to filter. Ran formal, double-blind tests on the lens in question, a Z 105mm Micro, plus on the 105mm F/1.4 for concurrence.Results: Both filters removed most, if not all of the UV and blue casts. Noticeably so. However, all is not equal. The HD3 was indeed more effective? Or just a bit warmer. And the colors seemed to be a bit deeper, richer and more saturated. But we really are splitting but hairs here. It was hardly, but realistically noticeable.However ( another!? ). The HD3 absolutely transmits less light. Again splitting but hairs. But true. I would guess more than the published .1% difference, but less than a quarter of a stop. It is unmeasurable in daylight, but noticeable. I observed it because the HD3 gave noticeably more ompf to the color. Which is my hallmark. And which was surprising. Attempting to equalize the light input to the sensor did tame the color advantage of the HD3 very slightly. But just only.I went thru all this drama not only for normal lens use, but also in an attempt to equalize image quality from some of my Nikkor lenses, which on occasion can have bit of a stark, flarey look to them. Almost slightly desaturated. This happened with one of my Nikkor 105mm F/1.4s., which sent me in a rage after all the bucks I spent on it.The HD3 now sits on it. Problem not totally solved, but now the lens is in line with expectations.After testing, my protocols are going to be as follows. In general, will use the EVO Antistatic, as for most lenes it's enough. Perhaps even cleaner, if not as accurate. What is accurate anyway?But for any touchy Nikkor, I am going to slap an HD3 on. In a way, it makes the images look richer, sexier.So just put one the 85mm F/1.4 AF-S, 85mm F/1.8 AF-D ( notoriously hot and flarey ) and my Z 85mm F/1.8 which I do not like ( here come the death threats ), amongst other things for it's lack of richness, which the HD3 did absolutely help on.Choice is yours, but that was my conclusions. Good hunting.

Laurence originally posted on bhphotovideo.com
Hoya 77mm HD3 UV Filter
5 December 2023

Bought this filter after doing a lot of research. Top of the line from Hoya as far as hardness & ability resist dust/oil contaminants. Important considerations if you do a lot of outdoor shooting. These are not inexpensive filters, however, let’s face it, if you’re spending a lot on a quality lens it only makes sense to protect your investment from damage. I’m less worried about damaging my investment while going through the woods (trip hazards abound) and more “focused” on my search for wildlife subjects. I have not experienced any degradation in image quality using this product & highly recommend it. I will definitely be using Hoya products going forward.

originally posted on bhphotovideo.com
I got it based on reviews
28 May 2024

Everywhere I look photographers cherish the Hoya HD3 UV filter for several reasons. I have this model on several of my lenses and it works perfectly. But of course it’s expensive.I just can’t imagine buying a $30 filter off Amazon for $2500 lens. Makes no sense to me. It’s not the price per se, it’s the Hoya HD3 is praised for its quality, zero changes to your pictures whereas cheaper filters often have loads of critical reviews for one reason or another.Buy once, cry once. These filters should last forever if you take care of your stuff. Get the best on a nice lens.Of course B&H shipping to Canada is fast and reliable.

Andy originally posted on bhphotovideo.com
Nice polarizer
18 November 2021

I suspect that more than a few photographers avoid this polarizer because it's not coated. For decades, debate was hot and heavy as to whether or not coating was necessary on polarizers, due to the nature of the polarizing film involved. I don't recall the issue ever being settled definitively, but it didn't take the manufacturers long to figure out which version sold best. The majority of photographers were convinced by the marketing departments that coated filters, regardless of their intended function, were superior, and that was pretty much that. I have both coated and uncoated polarizers and they all perform as they should.I chose the HRT because of its lower filter factor (it passes slightly more light), which benefits the f/3.5 to 4.5 zoom that I bought it ... MoreI suspect that more than a few photographers avoid this polarizer because it's not coated. For decades, debate was hot and heavy as to whether or not coating was necessary on polarizers, due to the nature of the polarizing film involved. I don't recall the issue ever being settled definitively, but it didn't take the manufacturers long to figure out which version sold best. The majority of photographers were convinced by the marketing departments that coated filters, regardless of their intended function, were superior, and that was pretty much that. I have both coated and uncoated polarizers and they all perform as they should.I chose the HRT because of its lower filter factor (it passes slightly more light), which benefits the f/3.5 to 4.5 zoom that I bought it for. Nothing huge, but every little bit helps. Construction, smooth rotation and finish are Hoya-flawless.

Dave originally posted on bhphotovideo.com
The best you can buy with the least amount of investment to spice up your outdoor photography!
8 March 2017

In my opinion this is the best you can buy with the least amount of investment to spice up your outdoor photography! I mounted on my Canon 6D and Fuji X-T10 and made several shots at Waimanalo beach in Oahu, HI. The results were spectacular. Digital photographers have become so used to using post processing Polarlizing filter effects and so on these days and somehow forgotten what film photography was like. The use of this filter reminded me of good old film photography using Fujichrome Velvia 50 and Kodachrome 25. One thing that has bothered me about the use of polarizing filter on digital camera is that the effect of UV blue effect often came out too strong to muddy the nature photography's color rendition. While many DSLR have UV filter effect that you can apply ... MoreIn my opinion this is the best you can buy with the least amount of investment to spice up your outdoor photography! I mounted on my Canon 6D and Fuji X-T10 and made several shots at Waimanalo beach in Oahu, HI. The results were spectacular. Digital photographers have become so used to using post processing Polarlizing filter effects and so on these days and somehow forgotten what film photography was like. The use of this filter reminded me of good old film photography using Fujichrome Velvia 50 and Kodachrome 25. One thing that has bothered me about the use of polarizing filter on digital camera is that the effect of UV blue effect often came out too strong to muddy the nature photography's color rendition. While many DSLR have UV filter effect that you can apply later, they are not the perfect solution. Hoya has achieved amazing color cleanliness by adding UV filtering element into this wonderful Polarlzer. Optical resolution is far greater than those cheap low end filters that often come as part of kits. Just put one of these filters on and go find the blue water! You will be so pleased that you will not be messing with Photoshop crapping color faking technology any more. Highly recommended!

marbleflat originally posted on ebay.com
Top Notch Protection
20 June 2024

I purchased a fairly expensive Nikon lens and wanted to protect the business end with a great product. This Hoya UV filter was the perfect choice. I recently took the lens out for a first shoot and screwed the filter on. It fits perfectly and securely. During the shoot, it was as though the lens wasn’t even there. No flare. Very clear. It also allows me to add other 77mm lenses on very easily. This came from B&H quickly and was worth the expense.

Randall originally posted on bhphotovideo.com
Well-Reviewed Product; Usual B&H Fulfillment
16 August 2024

I buy Hoya HD3 UV filters to protect all of my lenses. It's a solid product with a reputation for being easy to keep clean. This one is standing guard on a Leica 90-280mm.B&H online shopping experience was excellent, as always. I live about 100 miles from NYC; ordered the lens in the afternoon and had it by delivery service the next morning.

Anthony originally posted on bhphotovideo.com

Specification

WarrantyYears Genuine
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm
Hoya HD Pol Circular Super Multi Coated 40.5 mm

Hoya HD Pol Circular Super Multi Coated 40.5 mm

(224 reviews)

Light rays reflected from any surface can be polarized. Therefore, polarization filters are used to select which light rays enter your camera lens. With CIR-PL filters, you can remove unwanted reflections from non-metallic surfaces such as water and glass. They also allow colors to appear more saturated, clearer, and with greater contrast. This effect is often used to enhance contrast and saturation in blue skies and white clouds. HOYA's polarization filters do not affect the overall color balance of a shot. The filter features a highly transparent and highly durable UV-absorbing coating that offers 25% higher light transmission than standard polarization filters. The ultra-thin frame is compatible with wide-angle lenses. The glass is mounted using high-pressure pressing technology.

Light rays reflected from any surface can be polarized. Therefore, polarization filters are used to select which light rays enter your camera lens. With CIR-PL filters, you can remove unwanted reflections from non-metallic surfaces such as water and glass. They also allow colors to appear more saturated, clearer, and with greater contrast. This effect is often used to enhance contrast and saturation in blue skies and white clouds. HOYA's polarization filters do not affect the overall color balance of a shot. The filter features a highly transparent and highly durable UV-absorbing coating that offers 25% higher light transmission than standard polarization filters. The ultra-thin frame is compatible with wide-angle lenses. The glass is mounted using high-pressure pressing technology.

$45.00 - $55.00

in 2 offers

The lowest price for Hoya HD Pol Circular Super Multi Coated 40.5 mm right now is $45.00 at Amazon.com.au, compared across 2 retailers.

The all-time low was $45.00 on 1 Nov 2025. That's the lowest price we've ever tracked — a great time to buy.

Prices last updated 11 May 2026.

Size:

37 mm

Hoya HD Pol Circular Super Multi Coated 40.5 mm

$45.00

(224 reviews)

Light rays reflected from any surface can be polarized. Therefore, polarization filters are used to select which light rays enter your camera lens. With CIR-PL filters, you can remove unwanted reflections from non-metallic surfaces such as water and glass. They also allow colors to appear more saturated, clearer, and with greater contrast. This effect is often used to enhance contrast and saturation in blue skies and white clouds. HOYA's polarization filters do not affect the overall color balance of a shot. The filter features a highly transparent and highly durable UV-absorbing coating that offers 25% higher light transmission than standard polarization filters. The ultra-thin frame is compatible with wide-angle lenses. The glass is mounted using high-pressure pressing technology.

Light rays reflected from any surface can be polarized. Therefore, polarization filters are used to select which light rays enter your camera lens. With CIR-PL filters, you can remove unwanted reflections from non-metallic surfaces such as water and glass. They also allow colors to appear more saturated, clearer, and with greater contrast. This effect is often used to enhance contrast and saturation in blue skies and white clouds. HOYA's polarization filters do not affect the overall color balance of a shot. The filter features a highly transparent and highly durable UV-absorbing coating that offers 25% higher light transmission than standard polarization filters. The ultra-thin frame is compatible with wide-angle lenses. The glass is mounted using high-pressure pressing technology.

46 mm
49 mm
52 mm
55 mm
58 mm
62 mm
67 mm
72 mm
77 mm
82 mm
86 mm