What it is: The Schwarzkopf Professional's heritage color brand IGORA ROYAL presents high-definition color with incredible coverage and retention. With over 80+ gorgeous intermixable shades to choose from, stylists can count on IGORA ROYAL to create exciting, long-lasting colors for every client, even under the most challenging conditions. What it does: The IGORA ROYAL product range was developed alongside professional colorists to create true-to-swatch results, providing stylists with maximum creativity, bold color options, and reliable coverage. Stylists can expect up to 100% white hair coverage with unparalleled color vibrancy and retention. IGORA ROYAL addresses common client needs such as total coverage and increased scalp comfort. The permanent color creme features lipid carriers that boost color pigment penetration and seal the hair's surface for long-lasting retention and consistent color distribution, even on porous hair. Schwarzkopf Professional's IGORA ROYAL delivers beautiful color with uncompromising coverage and unbeatable retention.