Schwarzkopf Igora Royal Absolutes 7-710 Permanent Color Creme brings you remarkable Medium Blonde Copper colour with long-lasting shine results. Vitally delivering extra care for mature hair, this exclusive hair colour caters for tired, older hair by rejuvenating the collagen deep in the fibres. When using Schwarzkopf Igora Royal Absolutes 7-710 Permanent Color Creme, please consult instructions, the Schwarzkopf website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade. Schwarzkopf Igora Royal Absolutes 7-710 Permanent Color Creme works so well due to its formula using the Pro-Age-Complex with Siliamine and Collagen which contains a long-chain care polymer with an underside that attaches to the surface of the cuticle. Whilst, the smooth top of the polymer creates a sleek, even surface for a smooth look and feel with ultimate levels of tone and shine.