Iroiro is a 100% vegan and cruelty-free semi-permanent hair color. Most vibrant and long lasting, iroiro color proves that natural doesn't mean weak. Available in both 8 and 4 oz eco-friendly containers. As well as coloring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy - which is especially important when it comes to coloring your hair - thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the coloring process. Many vegan products still contain harsh chemicals that can damage your hair.