Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long lasting, iroiro colour proves that natural doesnt mean weak. Available in both 8 and 120ml eco-friendly containers. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy which is especially important when it comes to colouring your hair thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturised throughout the colouring process. Many vegan products still contain harsh chemicals that can damage your hair. Your hair doesnt need unnatural ingredients to look great and well never include them in our products.Important Information Ingredients Water, Cocos Nucifera Oil, 1,3-Propanediol, Glyceryl Stearate (and) Cetearyl Alcohol (and) Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Quaternium-31, Behentrimonium Chloride, Hydrolysed Soy Protein, Hydrolyzed Quinoa, Benzoic Acid (and) Sorbic Acid (and) Dehydroacetic Acid (and) Caprylyl Glycol (and) Benzyl Alcohol, Yuzu (and) Cranberry Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, May Contain: Basic Blue 9, Basic Red 1, Basic Red 2, Basic Yellow 29, Basic Orange 2, Basic Violet 1, Basic Violet 3, Basic Green 4 Directions For best results, lighten hair prior to colouring. 1: Shampoo (no conditioner) and dry hair. 2: Apply protective cream to hairline on ears to prevent staining. 3: Wear protective gloves, and squeeze desired amount into a bowl. 4: Apply colour evenly while wearing protective gloves. 5: Leave colour in hair for 30 minutes or longer. (For best results, cover hair with plastic cap, process with heat and blow dry for 15 minutes.) 6: Rinse hair in cold water away from face.