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Price comparison

Price data powered by pricesAPI.io

Last updated at 08/06/2026 10:53:46

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Adore Beauty

$31.20

IT Cosmetics Bye Bye Under Eye Illuminating Anti-Aging Concealer 12ml- Rich 35.5 - S3293100

Delivery between Wed – Fri $7.95

Sephora.com.au

$40.60

IT Cosmetics Bye Bye Under Eye Illumination Anti-Aging Waterproof Concealer 35.5 Rich

Free delivery

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

18 June 2022jennifer.c

originally posted on influenster.com

I have naturally dark circles under my eyes due to high cheekbones and sunken eye sockets. This makes me have dark circles due to shadows no matter how much sleep I get. My skin has also changed a lot since having a child and I now battle redness and some adult acne. I have dry skin so I avoid anything that is mattifying and this does the trick. It is thick and a little goes a long way so start with a little and build from there. I definitely recommend warning between your fingers first then lightly tapping on and either blend with your fingers or a damp Beauty blender. I use setting spray to dampen my beauty blender and help the concealer stay all day. I then finish with the lightest dusting of setting powder (very light so you don’t get cakeyor have it Settle in ... MoreI have naturally dark circles under my eyes due to high cheekbones and sunken eye sockets. This makes me have dark circles due to shadows no matter how much sleep I get. My skin has also changed a lot since having a child and I now battle redness and some adult acne. I have dry skin so I avoid anything that is mattifying and this does the trick. It is thick and a little goes a long way so start with a little and build from there. I definitely recommend warning between your fingers first then lightly tapping on and either blend with your fingers or a damp Beauty blender. I use setting spray to dampen my beauty blender and help the concealer stay all day. I then finish with the lightest dusting of setting powder (very light so you don’t get cakeyor have it Settle in creases) and my under eyes are bright and fresh looking! It’s very full coverage so is also great for the redness around my nose as well as some of the hormonal acne that has popped up since having a baby. I definitely recommend this product as it takes care of several skin concerns, you just have to know how ti used it properly so you don’t look cakey or have creasing.

10 April 2024tayler.s

originally posted on influenster.com

I really like this concealer how it doesn’t set into my under eye lines. I feel like it’s fairly blend and I can’t really speak on the shade range. I’m not quite sure how wide that is, but the product itself is really nice. I like how it has a more illuminating finish because a lot of my products are more dewy and illuminating. now this is a more heavy concealer. A little bit goes a really long way so I feel like it is a good product for your money.

BEST dark circle and pigmentation corrector EVER
6 June 2024Lisa1313

originally posted on itcosmetics.com

I have always had very dark under eye circles with no medical condition. This product has been the ONLY product I’ve ever used in my 47 years that not only absolutely concealed my dark circles but blended perfectly with my natural skin tone perfectly, then went even further with the illumination aspect to give me 1000% self confidence that even up close and bright lighted natural (no filter) photos were picture perfect. Finally, in my mid 30’s (!), I was able to confidently show my features and my face without the under eye dark circles taking center stage. This is truly a remarkable product. I worry that IT Cosmetics is no longer producing the Illumination line, and I don’t know what to do without my best friend! Please re-stock!!!

Specification

Ingredients
IngredientsCaprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Vp/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate / Silica Dimethyl Silylate, Microcrystalline Wax, Phenoxyethanol, Water, Niacinamide, Sodium Hyaluronate, Magnesium Ascorbyl Phosphate, Tocopheryl Acetate, Ascorbyl Palmitate, Retinyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Hydrolyzed Collagen, Cholesteryl Isostearate, Cholesteryl Chloride, Cholesteryl Nonanoate, Glycerin, Steareth-20, Tocopherol, Silica, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Benzoic Acid, BHT, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 7749). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated about 10 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Adore Beauty

$31.20

IT Cosmetics Bye Bye Under Eye Illuminating Anti-Aging Concealer 12ml- Rich 35.5 - S3293100

Delivery between Wed – Fri $7.95

Sephora.com.au

$40.60

IT Cosmetics Bye Bye Under Eye Illumination Anti-Aging Waterproof Concealer 35.5 Rich

Free delivery

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

18 June 2022

I have naturally dark circles under my eyes due to high cheekbones and sunken eye sockets. This makes me have dark circles due to shadows no matter how much sleep I get. My skin has also changed a lot since having a child and I now battle redness and some adult acne. I have dry skin so I avoid anything that is mattifying and this does the trick. It is thick and a little goes a long way so start with a little and build from there. I definitely recommend warning between your fingers first then lightly tapping on and either blend with your fingers or a damp Beauty blender. I use setting spray to dampen my beauty blender and help the concealer stay all day. I then finish with the lightest dusting of setting powder (very light so you don’t get cakeyor have it Settle in ... MoreI have naturally dark circles under my eyes due to high cheekbones and sunken eye sockets. This makes me have dark circles due to shadows no matter how much sleep I get. My skin has also changed a lot since having a child and I now battle redness and some adult acne. I have dry skin so I avoid anything that is mattifying and this does the trick. It is thick and a little goes a long way so start with a little and build from there. I definitely recommend warning between your fingers first then lightly tapping on and either blend with your fingers or a damp Beauty blender. I use setting spray to dampen my beauty blender and help the concealer stay all day. I then finish with the lightest dusting of setting powder (very light so you don’t get cakeyor have it Settle in creases) and my under eyes are bright and fresh looking! It’s very full coverage so is also great for the redness around my nose as well as some of the hormonal acne that has popped up since having a baby. I definitely recommend this product as it takes care of several skin concerns, you just have to know how ti used it properly so you don’t look cakey or have creasing.

jennifer.c originally posted on influenster.com
10 April 2024

I really like this concealer how it doesn’t set into my under eye lines. I feel like it’s fairly blend and I can’t really speak on the shade range. I’m not quite sure how wide that is, but the product itself is really nice. I like how it has a more illuminating finish because a lot of my products are more dewy and illuminating. now this is a more heavy concealer. A little bit goes a really long way so I feel like it is a good product for your money.

tayler.s originally posted on influenster.com
BEST dark circle and pigmentation corrector EVER
6 June 2024

I have always had very dark under eye circles with no medical condition. This product has been the ONLY product I’ve ever used in my 47 years that not only absolutely concealed my dark circles but blended perfectly with my natural skin tone perfectly, then went even further with the illumination aspect to give me 1000% self confidence that even up close and bright lighted natural (no filter) photos were picture perfect. Finally, in my mid 30’s (!), I was able to confidently show my features and my face without the under eye dark circles taking center stage. This is truly a remarkable product. I worry that IT Cosmetics is no longer producing the Illumination line, and I don’t know what to do without my best friend! Please re-stock!!!

Lisa1313 originally posted on itcosmetics.com
Doesn't cake!!
26 May 2024

I have just become a big fan of the Bye Bye under eye concealers. I have ageing skin and many fine wrinkles around my eyes. The illumination concealer doesn't sit in all the cracks, blends smoothly and hides those dark under eye bags. Great for prepping the skin before applying eye makeup. Eye shadow doesn't move or smudge all day. Never go anywhere without it. Multipurpose, conceals spots, marks and provides facial coverage. A little goes a long way. Excellent stuff!!

Christina originally posted on sephora.nz
Excellent! The best concealer ever!
24 April 2023

I have used this for years and it is by far the best concealer I have ever come across! Just a tiny drop over my under eye cream, tap it in and it's magic! I usually swipe some translucent powder to set. Covers everything and no creasing! I noticed some comments saying you were thinkng of discontinuing this perfect product! PLEASE DO NOT discontinue it! I have tried all of the top concealers, and nothing works better than the Bye Bye Under Eye Illumination Anti-Aging Concealer! The waterproof version is too think and doesn't give anywhere near the same illuminating effect. Please do not take this one away!

Loresa originally posted on itcosmetics.com
Exceptional Concealer
7 July 2023

This is by far the best concealer I have ever tried in my whole entire life. Why? You might ask. I could give you many reasons but here are just a few. The medium shade I brought, is the perfect shade, not too orange that it stands out and not too pink. It looks completely natural. It conceals a dark shadow perfectly without budging or creasing and the ever so slight illumination reflects the shadow further. It is waterproof and stays on all day, it's perfect for any place on the face that has a shadow, darkness or crevice that you might want to pop out. It covers imperfections with perfection and a minuscule amount goes so far to make it more than worth its price tag. I have used mine everyday for almost a year and I don't even think I'm even 1/4 through the tube. ... MoreThis is by far the best concealer I have ever tried in my whole entire life. Why? You might ask. I could give you many reasons but here are just a few. The medium shade I brought, is the perfect shade, not too orange that it stands out and not too pink. It looks completely natural. It conceals a dark shadow perfectly without budging or creasing and the ever so slight illumination reflects the shadow further. It is waterproof and stays on all day, it's perfect for any place on the face that has a shadow, darkness or crevice that you might want to pop out. It covers imperfections with perfection and a minuscule amount goes so far to make it more than worth its price tag. I have used mine everyday for almost a year and I don't even think I'm even 1/4 through the tube. I really can't fault this concealer.

A K. originally posted on beautycrew.com.au
Love This Illuminating Concealer
6 August 2021

I have very dark circles all around my eyes and have since a very young age. I was called raccoon as a child if that gives you any indication. I've read the reviews that this product is too thick - it's not if you know how to use it. I place a very, very small amount on a blending surface next to my foundation. I use a Trish McEvoy #40 Medium Laydown Brush and blend a small amount of foundation in with the concealer (I use the illuminating and the regular Bye Bye Concealer - one tone lighter than needed). I cover the entire eye area from under the brow to a rough triangle under the eye, paying attention not to go past the outer of the eye. I ensure it's applied well, wiping my brush on a lint-free disposable towel to remove excess product and blending the product. I ... MoreI have very dark circles all around my eyes and have since a very young age. I was called raccoon as a child if that gives you any indication. I've read the reviews that this product is too thick - it's not if you know how to use it. I place a very, very small amount on a blending surface next to my foundation. I use a Trish McEvoy #40 Medium Laydown Brush and blend a small amount of foundation in with the concealer (I use the illuminating and the regular Bye Bye Concealer - one tone lighter than needed). I cover the entire eye area from under the brow to a rough triangle under the eye, paying attention not to go past the outer of the eye. I ensure it's applied well, wiping my brush on a lint-free disposable towel to remove excess product and blending the product. I then take my La Prairie liquid foundation brush and apply my foundation from the forehead down in sweeping circular downward motions, ensuring I capture the area around the eyes. I then use a small foundation sponge and light-setting powder (I love Two Faced Born This Way Ethereal Setting Powder) to set around the eye area and then my La Prairie powder brush to set the rest of my foundation. It's a very well-blended look and no dark circles. I apply my foundation very light for a no make-up look. I think it's just a matter of practice and always remembering - a little goes a long way!

AngelQuest007 originally posted on itcosmetics.com
beautifullll
26 April 2023

I was pleasantly surprised how a tiny cream drop easily copes with any skin problems: dark circles, redness, broken capillaries and irregularities. Provides a waterproof , highly pigmented finish that lasts all day long . It does not roll down, does not emphasize wrinkles, after application it seems to adapt to the skin, becoming one. Another plus is the presence of numerous vitamins, peptides, antioxidants, collagen and hyaluronic acid in the composition. And what is most important for me is that the product is distributed to the thinnest layer, without creating a make-up effect. There are very few decorative products in my cosmetic bag due to my dislike for makeup, therefore I treat their choice as carefully and attentively as possible.

Vladyslava originally posted on Cult Beauty
disappointing for my use
27 July 2021

i'm comparing this to the former product that i really loved-it was the spoon-tip undereye concealer which was seriously the BEST concealer i've ever used. i could use it to effectively brighten the undereye, but it wasn't so opaque that it looked unnatural or cakey.i could also use it as a quick dewy/glowy touch in areas i wanted highlighted. if covered really well and looked effortless and natural. unfortunately you discontinued that. hopefully it returns!!! compared to that though, this concearler was very cakey. and while it had illuminating features, it didn't really absorb, which means it remains a little sticky feeling and attracts other eye makeup. it also made pores show up more since it was thick and hard to blend in. that makes it necessary to do makeup ... Morei'm comparing this to the former product that i really loved-it was the spoon-tip undereye concealer which was seriously the BEST concealer i've ever used. i could use it to effectively brighten the undereye, but it wasn't so opaque that it looked unnatural or cakey.i could also use it as a quick dewy/glowy touch in areas i wanted highlighted. if covered really well and looked effortless and natural. unfortunately you discontinued that. hopefully it returns!!! compared to that though, this concearler was very cakey. and while it had illuminating features, it didn't really absorb, which means it remains a little sticky feeling and attracts other eye makeup. it also made pores show up more since it was thick and hard to blend in. that makes it necessary to do makeup checks often to make sure there's no undereye line. i did use primer and a light powder, but that didn't help. also, if i used a CC foundation on top, it would sort of disintegrate and i would basically have to start all the application over again. it's a little thick, so you almost have to get a shade darker than normal, otherwise, it looks too bright under the eyes. with the other concealer, i could use it as a liquid highlighter/illuminator on my nose, forehead and chin for a quick glow. can't do that with this, so i find it significantly less versatile. i'll use it up, but not going to purchase again.

Emily Joy originally posted on itcosmetics.com
very thick, sticky consistency
22 April 2023

Since this is an illuminating concealer I thought this would allow me to brighten and conceal under my eyes, allowing me to skip the dab of corrector that I normally put under concealer. I should have ordered 20.0 Medium but picked 25.0 Medium Natural which is way to dark for me. I find it odd that my shade in this product should be Medium at all to be honest, because I wear Fairly Light in IT Cosmetic's CC cream. So I don't like that their colour range is not aligned across the brand. I also did not like the texture of this at all. It felt very thick and almost sticky, I imagine it would feel really gunky under the eyes. The texture felt so off on the back of my hand that I'm not even going to bother re-ordering this in the right colour. I'll stick with my dab of ... MoreSince this is an illuminating concealer I thought this would allow me to brighten and conceal under my eyes, allowing me to skip the dab of corrector that I normally put under concealer. I should have ordered 20.0 Medium but picked 25.0 Medium Natural which is way to dark for me. I find it odd that my shade in this product should be Medium at all to be honest, because I wear Fairly Light in IT Cosmetic's CC cream. So I don't like that their colour range is not aligned across the brand. I also did not like the texture of this at all. It felt very thick and almost sticky, I imagine it would feel really gunky under the eyes. The texture felt so off on the back of my hand that I'm not even going to bother re-ordering this in the right colour. I'll stick with my dab of concealer under a much finer textured high-coverage concealer.

Berryrose originally posted on spacenk.com

Specification

Ingredients
IngredientsCaprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Vp/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate / Silica Dimethyl Silylate, Microcrystalline Wax, Phenoxyethanol, Water, Niacinamide, Sodium Hyaluronate, Magnesium Ascorbyl Phosphate, Tocopheryl Acetate, Ascorbyl Palmitate, Retinyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Hydrolyzed Collagen, Cholesteryl Isostearate, Cholesteryl Chloride, Cholesteryl Nonanoate, Glycerin, Steareth-20, Tocopherol, Silica, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Benzoic Acid, BHT, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 7749). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

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It Cosmetics Bye Bye Under Eye Illumination - Rich 35.5

(4,634 reviews)

Bye Bye Under Eye Illumination is your full-coverage, anti-aging concealer formulated to give you your-skin-but-better coverage without ever creasing or cracking. Loaded with skin-loving ingredients, including hydrolyzed collagen, niacin, hyaluronic acid and nourishing vitamins, it minimizes the appearance of fine lines and wrinkles, brightens the eyes and works as a spot concealer on all-over foundation. Plus, it’s enhanced with drops of light technology to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results.

Bye Bye Under Eye Illumination is your full-coverage, anti-aging concealer formulated to give you your-skin-but-better coverage without ever creasing or cracking. Loaded with skin-loving ingredients, including hydrolyzed collagen, niacin, hyaluronic acid and nourishing vitamins, it minimizes the appearance of fine lines and wrinkles, brightens the eyes and works as a spot concealer on all-over foundation. Plus, it’s enhanced with drops of light technology to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results.

$31.20 - $40.60

in 2 offers

The lowest price for It Cosmetics Bye Bye Under Eye Illumination - Rich 35.5 right now is $31.20 at Adore Beauty, compared across 2 retailers.

The all-time low was $26.52 on 14 July 2025 — today's price is 18% above the lowest ever. That's a little above the best price we've seen.

Prices last updated 8 June 2026.

It Cosmetics Bye Bye Under Eye Illumination - Rich 35.5

$31.20

(4,634 reviews)

Bye Bye Under Eye Illumination is your full-coverage, anti-aging concealer formulated to give you your-skin-but-better coverage without ever creasing or cracking. Loaded with skin-loving ingredients, including hydrolyzed collagen, niacin, hyaluronic acid and nourishing vitamins, it minimizes the appearance of fine lines and wrinkles, brightens the eyes and works as a spot concealer on all-over foundation. Plus, it’s enhanced with drops of light technology to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results.

Bye Bye Under Eye Illumination is your full-coverage, anti-aging concealer formulated to give you your-skin-but-better coverage without ever creasing or cracking. Loaded with skin-loving ingredients, including hydrolyzed collagen, niacin, hyaluronic acid and nourishing vitamins, it minimizes the appearance of fine lines and wrinkles, brightens the eyes and works as a spot concealer on all-over foundation. Plus, it’s enhanced with drops of light technology to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results.