Joico Blonde Life Brightening Masque instantly hydrates, softens and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing. For bleached, double-processed or high lifted blonde hair. 150ml Blonde Life collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones. How to Use Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.