Youll never lose your cool with Blonde Life Violet Shampooa brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones Instantly cools brassy tones and brightens cool blonde hair while nourishing and protecting fragile or damaged hair Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Conditioner. Use 2-3 times per week Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. The joi of healthy hair is our promise and our commitment.