JW Hol-ee Roller is a fun, versatile toy with the durability you've been searching for. Rubber gives it strength, bounce and a soft texture. The unique open design allows you to stash small treats or kibble inside for hours of entertainment for your dog. A non toxic, durable, natural rubber, super-stretchy multipurpose dog toy. It's a fantastic treat ball, wonderful training aid, great for fetch, toss and tug, chewing and teething. Put the JW Pet Co Hol-ee Roller toys to the tug-of-war test and they came out intact every time! Made of tough, yet flexible rubber, they bounce, roll, "squish," tug and immediately spring back to their original shape. The Rollers are easy for Pet Parents to throw and for dogs to fetch. New "Spheicon" football-style shape adds a new dimension of fun. Keep your pet active and engaged by taking this JW Pet Hol-ee Roller Dog Toy and fitting delicious bully sticks and other whole food dehydrated snacks inside. Colour varies, please allow us to surprise you (or call/text the store to select your colour).