Pop-Tarts Frosted Blueberry toaster pastries are a delicious treat to look forward to. Jump-start your day with a fruity-flavored blast of gooey, blueberry-flavored filling encased in a crumbly pastry crust topped with sweet frosting and a dusting of crunchy rainbow sprinkles. A quick and tasty anytime snack for the whole family, Kellogg's Pop-Tarts toaster pastries are an ideal companion for lunch boxes, after-school snacks, and busy, on-the-go moments. Just pop them in your toaster for a warm, golden crust or enjoy them right out of the pouch with a glass of ice-cold milk. In 1906, W.K. Kellogg founded the Kellogg Company in Battle Creek, Michigan. Kellogg was strongly dedicated to nutrition, health and valuea€”and for more than 100 years, his commitment to excellence has guided the company. As the first company to fortify its cereals and create boxes that offer prizes, coupons and games, Kellogg has historically been a leader in industry, innovation and marketing. Today, as a top producer of cereal and convenience foods, Kellogg is a company that you can always rely on for high quality and great taste.