Eliminates brassy tones to enhance blonde, gray, and silver hair Features Advanced Brightening Technology to increase brightness up to 80% This shampoo for colored hair prevents oil buildup to reduce frequent washing Increases manageability up to 20% after first use. Formulated for daily color maintenance Formulated for daily color maintenance Product Description Blondes, grays, and brunettes require toning to eliminate brassiness. Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair. Brand Story Kenra. Experience superior performance in every styling & haircare situation. From iconic Volume Spray 25 to Brightening System, Kenra delivers the perfect solution to complete your look with lasting benefits.