Keracolor Fade Effect Color Fading Shampoo 288ml Keracolor Fade Effect Color Fading Shampoo is a professional-grade cleanser designed to gently accelerate the fading of semi-permanent and direct dye colours. Formulated with a unique blend of cleansing agents and conditioning ingredients, it helps remove stubborn pigments while maintaining hair health. Ideal for those wanting to transition between shades or return to a natural base, this shampoo provides controlled fading without harsh stripping. Vegan, cruelty-free, and free from sulphates and parabens, it delivers salon-quality results at home. Who is this Product Suitable For: Suitable for all hair types with semi-permanent or direct dye colour. Perfect for clients seeking to fade vibrant shades, prepare for recolouring, or transition to lighter tones. How to Use: Apply to wet hair, lather thoroughly, and leave for 25 minutes depending on desired fade. Rinse well. Repeat as needed. Follow with conditioner or treatment to maintain softness and shine.