Bain Riche Chroma Respect is a rich nourishing protective shampoo for all types of sensitized or damaged color treated hair, mostly adapted for medium to thick fiber. Highly nourishing formula cares for hair while respecting and preserving hair color. Benefits Cleanses and nourishes hair Respects and preserves hair color from fading away Helps seal fiber porosity, smoothing the surface for maximum color retention and less color induced frizz 92% of color intensity is preserved after 6 weeks Hair is 95% more nourished, stronger, and reflecting 65% more brilliant bright shine Hair feels nourished and moisturized, and looks healthy Key ingredients Lactic Acid - a gentle fiber resurfacer, this healing acid helps transform, smoothen, and seal fiber surface Centella Asiatica - a millenary regenerative plant widely used in Asian skincare, known for its caring, healing properties How to use Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam, which will help cleanse lengths all the way to the ends. Rinse thoroughly. Follow with a Chroma Absolu Fondant, Masque or Soin Acide.