Take your lips to paradise with L'Oreal Paris plumping Balm-in-Gloss, for lips so healthy-lookings, they glow. With hyaluronic acid, collagen complex and pomegranate extract. Say goodbye to sticky gloss and indulge in our non-sticky nourishing formula, made with an 87% visible plumping base, for fuller-looking lips. This innovative formula is dermatologically approved and infused with all your favourite skincare ingredients, including hyaluronic acid and collagen, for smoother, plumper lips with a long-lasting shine. The unique volume applicator is designed to contour your lips and provide generous application to hydrate and plump up your pout. Choose between 9 universally beautifully flattering nude shades, to give all lip sizes and colours something to shout out a-pout!