Dare to be bold with L'Oreal Paris Colorista! Our 2-in-1 semi-permanent hair color conditioning hair mask delivers a supercharged bold look in one easy step, without the long-term commitment. Colorista Semi-Permanent hair color moisturizes and softens all hair types while depositing vivid pure direct dyes. This temporary hair color fades gradually after each shampoo! 100% vegan formula - no animal derived ingredients, parabens, sulfates, pthalates, peroxide, or ammonia. This semi-permanent hair color is available in a variety of shades to suit your individual style.