Nourish your hair as you colour it with the L'Oreal Excellence Crème Permanent Hair Dye. The replenishing hair dye is enriched with potent doses of Pro-Keratin, which works to promote the illusion of stronger, bouncier hair with an enviable gloss. An infusion of potent Ceramide, a replica of the natural structure of your hair, encourages a sleeker, softer appearance, allowing your tresses to look fresh and vibrant. Powerful Collagen drenches each strand in goodness, working to promote its firming benefits, offering a bright and radiant colour experience. Pesky grey hairs are effectively covered, allowing a more youthful, balanced finished aesthetic. The rejuvenating components within the hair dye never dries out the hair, allowing you to be safe in the knowledge that your locks are safe from damage and coarseness. Embrace the richness of your new hair colour and the look of gleaming, well-conditioned tresses.