For the 1st time True Match Super Blendable is formulated with up 6 pigments for our most precise match, 99% of women found their True Match (In a consumer test of 312 women). The medium coverage foundation adapts to any skin colour and texture for a natural look. So blendable its like you cant tell where your foundation ends and your skin begins. Now available in 47 skin-like shades to match skins undertone (cool, neutral, and warm) for a true-to-skin result. True Match is suitable for sensitive skin and is formulated without alcohol, fragrance, oils and wont clog pores. Now a vegan formula (no animal derived ingredients) with a new easy-to-use pump!