Buy wisely
Buy wisely
Buy wisely

+0.5524% inflation

  1. Home
  2. /
  3. New Arrivals
Buy wisely

BuyWisely is your one stop price comparison platform, delivering the best deals from over 20,000 online shops. We empower shoppers to make smart, cost-effective choices by offering transparent pricing, price history, and the latest deals across a broad range of products. With BuyWisely, your money goes further.

Popular Shops
Amazon.com.au
Temu
eBay.com.au
Myer
JB Hi-Fi
Catch.com.au
Kogan.com
Harvey Norman Australia
MyDeal
Bing Lee Electrics
The Good Guys
Bunnings Warehouse
Officeworks
Woolworths
BIG W
Popular Categories
Electronics
Home Appliances
Fashion
Cookware
Gaming Monitors
Games
Baby & Kids
Pets
Grocery
Kitchen
Skirts
Contact Us
andrew@buywisely.com.au
Affiliate Disclosure
Legal Information
Privacy Policy
Go to BuyWisely US
US flag
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Preference 5.3 Virginia Golden Brown

L'Oreal Preference 5.3 Virginia Golden Brown

(6,430 reviews)

OverviewDare to colour with L’Oreal Paris Preference! Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.L’Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.Instructions DIRECTIONS:Follow the instruction leaflet inside. Hair colourants can cause allergic reactions. Remember to conduct an allergy test 48 hours before each time you colour even if you have already used colouring products before.

OverviewDare to colour with L’Oreal Paris Preference! Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.L’Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.Instructions DIRECTIONS:Follow the instruction leaflet inside. Hair colourants can cause allergic reactions. Remember to conduct an allergy test 48 hours before each time you colour even if you have already used colouring products before.

$23.49

in 1 offers

Colour:

L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
Loreal Preference Wild Ombre 02

L'Oreal Preference 5.3 Virginia Golden Brown

$23.49

(6,430 reviews)

OverviewDare to colour with L’Oreal Paris Preference! Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.L’Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.Instructions DIRECTIONS:Follow the instruction leaflet inside. Hair colourants can cause allergic reactions. Remember to conduct an allergy test 48 hours before each time you colour even if you have already used colouring products before.

OverviewDare to colour with L’Oreal Paris Preference! Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.L’Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.Instructions DIRECTIONS:Follow the instruction leaflet inside. Hair colourants can cause allergic reactions. Remember to conduct an allergy test 48 hours before each time you colour even if you have already used colouring products before.

Colour:
L'Oreal Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
Loreal Preference Wild Ombre 02

Price comparison

Last updated at 29/07/2025 04:44:26

Cincotta Discount Chemist

$23.49

+ $9.95 delivery

Go to store

Your Discount Chemist

$24.95

available 8 days ago

Low stock

Dick Smith AU

$27.69

available 8 days ago

Low stock

Kogan.com

$27.69

available 8 days ago

Low stock

Medcart

$27.94

available 8 days ago

Low stock

eBay - yourdiscountchemist_au

$28.69

available 8 days ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

See 5 more history offers

Catch.com.au

$19.19

available 3 months ago

Low stock

GimmeNow

$19.00

available 4 months ago

Low stock

eBay.com.au - yourdiscountchemist_au

$28.69

available 4 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$19.50

available 6 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

McGrocer

$46.05

available 9 months ago

Low stock

Price history

​
​

Price history

​
​

Reviews

Amazing hair dye
22 June 2024
RavenB

originally posted on lookfantastic.com

Brassy to Blonde
10 February 2024
S-J

originally posted on superdrug.com

"Cool blonde" it is not...
12 March 2024
NewlyGinger

originally posted on loreal-paris.co.uk

Price comparison

Updated about 16 hours ago
Cincotta Discount Chemist

$23.49

+$9.95 delivery
Your Discount Chemist

$24.95

Low Stock
Dick Smith AU

$27.69

Low Stock
Kogan.com

$27.69

Low Stock
Medcart

$27.94

Low Stock

See 5 more history offers

Catch.com.au

$19.19

Low Stock
GimmeNow

$19.00

Low Stock
eBay.com.au - yourdiscountchemist_au

$28.69

Low Stock
eBay.com.au

$19.50

Low Stock
McGrocer

$46.05

Low Stock

Price history

​
​

Price history

​
​

Reviews

Amazing hair dye
22 June 2024
RavenB
originally posted on lookfantastic.com
Brassy to Blonde
10 February 2024
S-J
originally posted on superdrug.com
"Cool blonde" it is not...
12 March 2024
NewlyGinger
originally posted on loreal-paris.co.uk
Doesn't cover greys and isn't the coolest tone
29 June 2024
Hutson2445
originally posted on boots.com
Gorgeous colour
7 April 2024
Goldilocks
originally posted on lorealparis.com.au
Not Brasilia anymore- color is lighter & brassier!
15 July 2024
Sarahw20000
originally posted on loreal-paris.co.uk
Oh Loreal what have you done!
8 May 2024
MAMAJO307
originally posted on loreal-paris.co.uk
Temporary colour gone in weeks
6 September 2024
Disappointed
originally posted on boots.com
Trust the process and it's stunning!!
21 October 2023
Lem
originally posted on superdrug.com
Very satisfied customer!
2 August 2023
Cadd
originally posted on superdrug.com