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L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.3 Virginia Golden Brown

L'Oreal Paris Preference 5.3 Virginia Golden Brown

(12,687 reviews)

Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

$13.99 - $23.97

in 11 offers

Colour:

L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference 5.3 Virginia Golden Brown

$13.99

(12,687 reviews)

Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. A natural brown with sublte yet noticable reflects. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

Colour:
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 20/05/2025 10:16:43

Amazon.com.au

$13.99

+ $7.99 delivery

Go to store


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Chemist Warehouse

$13.99

+ $9.99 delivery

Go to store


cashrewards

0.7% cashback

shopback

Up to 5% Cashback

eBay

$18.99

+ $10.00 delivery

Go to store


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

MyDeal

$18.99

+ $10.00 delivery

Go to store


cashrewards

Up to 4.2% cashback

shopback

Up to 3.6% Cashback

Medcart

$18.99

+ $9.99 delivery

Go to store

Healthyworld Pharmacy

$18.99

+ $10.00 delivery

Go to store

Lasoo

$18.99

+ $9.99 delivery

Go to store

Kogan.com

$18.99

+ $10.00 delivery

Go to store

Giant Chemist Harbour Town

$19.99

+ $9.95 delivery

Go to store

amama

$20.39

+ $10.95 delivery

Go to store

See 10 more history offers

Cosmetic Capital

$18.95

available 21 days ago

Low stock


cashrewards

2.9% cashback

Catch.com.au

$17.99

available 21 days ago

Low stock

Dick Smith AU

$18.99

available about 1 month ago

Low stock

GimmeNow

$29.00

available about 1 month ago

Low stock

eBay.com.au

$29.99

available about 2 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Ozsale

$23.97

available 7 months ago

Low stock


cashrewards

7% cashback

shopback

Up to 4.2% Cashback

Direct Chemist Outlet

$23.99

available 9 months ago

Low stock

eBay.com.au - aozhoumama

$23.99

available 10 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Priceline

$11.99

available about 1 year ago

Low stock

Coles Supermarkets

$19.20

In store only

available over 1 year ago

Low stock

Price history

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Price history

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Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-AMINOPHENOL - m-AMINOPHENOL - SODIUM METABISULFITE - 6-HYDROXYINDOLE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox

Price comparison

Updated about 1 hour ago
Amazon.com.au

$13.99

+$7.99 delivery
Chemist Warehouse

$13.99

+$9.99 delivery

cashrewards

0.7% cashback


shopback

Up to 5% Cashback

eBay

$18.99

+$10.00 delivery
MyDeal

$18.99

+$10.00 delivery

cashrewards

Up to 4.2% cashback


shopback

Up to 3.6% Cashback

Medcart

$18.99

+$9.99 delivery

See 10 more history offers

Cosmetic Capital

$18.95

Low Stock

cashrewards

2.9% cashback

Catch.com.au

$17.99

Low Stock
Dick Smith AU

$18.99

Low Stock
GimmeNow

$29.00

Low Stock
eBay.com.au

$29.99

Low Stock
Ozsale

$23.97

Low Stock

cashrewards

7% cashback


shopback

Up to 4.2% Cashback

Direct Chemist Outlet

$23.99

Low Stock
eBay.com.au - aozhoumama

$23.99

Low Stock
Priceline

$11.99

Low Stock
Coles Supermarkets

$19.20

Low Stock
In store only

Price history

​
​

Price history

​
​

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-AMINOPHENOL - m-AMINOPHENOL - SODIUM METABISULFITE - 6-HYDROXYINDOLE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox