L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.
L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.
L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.
L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.
in 32 offers
The lowest price for L'Oreal Paris Preference 3 Brasilia Darkest Brown right now is $12.60 at Amazon.com.au, compared across 13 retailers.
The all-time low was $9.95 on 21 Mar 2026 — today's price is 27% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 8 Sept 2026.
Last updated at 08/09/2026 14:51:43
L'Oreal Paris Préférence, Permanent Hair Colour, 10.1 Helsinki
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference Bali 7.23 Dark Rose Gold
Delivery between Thu – Fri $9.99
L'Oreal Paris Preference Hair Colour 8 California Natural Blonde
L'Oreal Paris Preference Permanent Hair Colour - 5 Light Brown
L'Oreal Paris Preference Permanent Hair Colour - 6.21 Cool Iridescent Very Light Brown
Loreal Preference 7.23 Dark Rose Gold
Delivery between 11–16 Sept $10.99
L'Oreal Paris Preference Permanent Hair Colour - 4 Tahiti (Dark Brown)
Delivery $10.99
L'Oreal Preference 10.1 Helsinki Very Very Light Ash Blonde
Delivery $10.99
L'Oreal Preference Permanent Hair Colour Grey Coverage 8 Light Blonde
Delivery $10.99
L'Oréal Paris Préférence Permanent Hair Colour - 7.23 Dark Rose Gold
Delivery $7.95
originally posted on chemistwarehouse.com.au
Amazing colour and coverage. Goes on easily and isnt too smelly. Great value when discounted.
originally posted on chemistwarehouse.com.au
Extremely Dark it is more Black than Brown and we only left it on for a portion of time required
originally posted on chemistwarehouse.com.au
I’ve been using the L’Oreal Preference hair color,due to its natural look.
| Warnings | |
| Important Information | AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT |
| Ingredients | |
| Ingredients | Colourant Gel: AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - HYDROXYBENZOMORPHOLINE - AMMONIUMACETATE - AMMONIUMTHIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
L'Oreal Paris Préférence, Permanent Hair Colour, 10.1 Helsinki
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oreal Paris Preference Bali 7.23 Dark Rose Gold
Delivery between Thu – Fri $9.99
L'Oreal Paris Preference Hair Colour 8 California Natural Blonde
L'Oreal Paris Preference Permanent Hair Colour - 5 Light Brown
L'Oreal Paris Preference Permanent Hair Colour - 6.21 Cool Iridescent Very Light Brown
Amazing colour and coverage. Goes on easily and isnt too smelly. Great value when discounted.
Extremely Dark it is more Black than Brown and we only left it on for a portion of time required
I’ve been using the L’Oreal Preference hair color,due to its natural look.
I purchased this product and I’m so happy that I did!
Perfect. I wasn't sure if this is better or Excellent but for the first time, I tried it and got satisfied.
Never in my life have I made such a mess dying my hair.. it asks you to have towel dried hair which I did. The dye comes out like gel/water my neck head hands arms bench is covered in dye I have it running down the back of my ears/forehead its in my hair right now. Do not use. I have dyed my hair countless times and this is just stupid I want a refund this is absolutely unacceptable
Love this product. Easy to use, natural colour, colours all grey's and easy to remove if left on the skin too long eg: forehead and ears.
Nice color good price and make your hair shiny but a bit messy to do. Im not sure if i will buy again. I always use the mousse type coz its easy and not messy.
worst dye I've ever used. Within a minute of being on my head, it was streaking down my face. was only doing root touch up so hadn't even used a quarter of the bottle. The end color and feel of my hair was nice, but the dark brown stains i had to scrub off my skin weren't
| Warnings | |
| Important Information | AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT |
| Ingredients | |
| Ingredients | Colourant Gel: AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - HYDROXYBENZOMORPHOLINE - AMMONIUMACETATE - AMMONIUMTHIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
