L'Oreal Serie Expert Vitamino Color Resveratrol Shampoo is an amazing cleanser for colour-treated hair that enhances the colour shine. Gently removes residues, leaving hair soft and shiny from roots to ends. Benefits Coloured hair up to 6 times brighter. Protects the hair colour from fading up to 8 weeks. Technology Extracted by grape peel, Resveratrol is a polyphenol rich in antioxidants that protects cells from free radicals while increasing hair growth and regeneration of damaged fibre. How to use Apply evenly to damp hair. Massage through the scalp for 2 minutes. Rinse thoroughly. Use in combination with L'Oréal Professionnel Serie Expert Vitamino Color products for best results.