It has a long wearing formula that stays intact for the whole day. It does not bleed and is absolutely smudge-free. It is a cruelty and paraben free product. It dries to a velvety finish. This color is intense and highly pigmented. It is suitable for both everyday wear and party wear. It'suits all skin types Introducing our hottest new lip color - Matte Flat Velvet Lipstick. These 26 bold shades are rich in pigment and filled with moisture in a flat velvet finish. With added Shea Butter to hydrate lips and a soft, smooth application, your lips will feel as gorgeous as they look!