Matte Flat Velvet Lipstick is exactly what it says on the tin. Rich, strong color with a velvety smooth matte finish that doesn't dry out lips, settle in lines, or feather out. The shea butter formula moisturizes like a balm, glides on like a cream color, and lasts like a velvety matte, so you can concentrate on your day rather than your lips. After all, you are the protagonist.