La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected, and experienced hair dye brands in the world! From bold and creative to dark and edgy, all 46 of our fully mixable colours are 100% vegan with no ammonia, peroxide, or PPD. Conditioning and cleansing, with emulsifying and antistatic properties, all our colours leave your hair not only bright and vibrant but smooth and frizz free. All shades can be mixed which means the possibilities are endless. 100ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.