Until now, you thought perfect lip color and hydration couldn't go hand in hand. Everything changes with the Lancôme L'Absolu Rouge Ruby Cream Lipstick. The cosmetic is characterized by an extremely intense and highly pigmented formula which guarantees bold, expressive and sensual colour. It stays on the lips successfully all day too. What distinguishes the cosmetic is an innovative stick in the shape of a ruby, with which you can perfectly color your lips in one stroke without going beyond the contours. The formula does not crumble or collect in the corners. It has been enriched with Pro-Xylane and rose oil, which keep the lips perfectly soft, smooth, hydrated, supple and silky. Lancôme L'Absolu Rouge Ruby Cream lipstick was created out of love for women's beauty.