Lansinoh HPA Lanolin is a 100% ultra pure lanolin, made for breastfeeding mothers to soothe, heal and protect sore, cracked nipples. It was developed jointly by breastfeeding and skin specialists to meet the special needs of breastfeeding mothers. The lanolin is developed with an exclusive process to remove environmental impurities, pesticide residues, detergents and allergens, making it ultra pure. Key features and benefits include soothing, healing and protecting sore cracked nipples, being 100% ultra pure lanolin – all natural, and not needing to be removed before breastfeeding. It also has no taste, colour or smell to bother the baby, and does not clog pores or milk ducts. Clinically proven to accelerate healing, Lansinoh is recommended by breastfeeding specialists. For use, apply Lansinoh over the whole area of sore or damaged skin after every feed and as needed. If the skin is cracked or very abraded, a thick layer may be applied.