Effectiveness:5/5Texture:watery/oilyFragrance:10/5Scent preference: clean/musky/powderyLOVE AT FIRST SNIFF. Instant fave for me. Slightly strong musky/powdery sweetness at the opening then dries down to a more muted sweet powdery scent. Clean-smelling. Longevity is 3-4 hours on my skin, > 6 hours on my clothes. Got compliments after wearing this. Already thinking of getting a backup hehe. Thank you so much!

**Do not buy**

I must have been shipped a bad batch. I have had hand sanitizer smell better than this. The top smells like alcohol and then just dies with not heart or bottom notes. I have sprayed 10 to 20 spritz on me waited an hour and sprayed another 15 with only smelling alcohol. I have a lot of cologne and dupes. This is the worst and I'm afraid to give it away, know one would wear this.The best BR540 has been ALT. I'll post the pic. I really wanted this product to change my mind as I have 6 other LATTAFA products right behind this. Maybe I can put this in my defuser. I would not recommend this. I'm not a bot. This is my opinion as I just received this today. Keep looking for another dupe, they sold me water, ugh I got taken. Back to ALT. for my BR540.

DON’T BELIEVE THE BAD REVIEWS

I saw the reviews and saw the key notes that it smells like Baccarat Rouge 540. This is a genuine response and it smells just like it. I do admit when you first spray it on you , you do smell a faint of alcohol ( which is expected in perfumes since it is the base to all) however 10 minutes went by and it was no longer there. I can smell it on myself and it smells just like it.BC rouge is a lot thicker and over powering but it’s the original so of course. But for a dupe that’s $25 , it’s worth it. People have to stop going with the narrative of longevity of perfumes when the true longevity in fragrances is OILS. By more perfume oils if you want longevity.I’d ignote the bad reviews cause those are the ones that did not let it sit and give it a chance.

Great Floral Scent

A very heavy floral scent. Great scent, and very long lasting. I checked the notes on Fragrantica.com for this scent. I don't get any of the scents that Fragrantica says but that doesn't matter. What I get is a very nice candied Jasmine scent. From start to dry down this is a very great scent for women. If you want a very floral scent ladies then this is the scent for you. it is a Parfum and not a Toilette so the scent is more concentrated. I believe two sprays, but then again it depends on your body chemistry. Some become nose blind to certain scents. This is a great scent for any occasion. I highly recommend it for any woman in your life.

Its OK I guess

Saw it on a YouTube video, definitely not a blind buy safe option here. For me it goes more towards a female cologne than a guys. I would wear it personally just to smell "fresh" but not if I'm going to be around a lot of people I want to impress. I also bought RA'ED by Lattafa both the silver and blue bottle. I feel this would fit more a female for daily wear and and a guy if he just wants to use this to avoid smelling like as. Overall, a 7/10 the scent is good but just not what i had in mind.

SMELLS HORRIBLE! AND YOU CANNOT RETURN IT!!! STAY AWAY FROM THIS DISGUSTING PERFUME

I recently came across something called Aud or Audh. What a smell! BEAUTIFUL, So I stupidly bought 2 different brands of perfume which included this aud. One smelled like it had been stored in a warehouse for about 15 yrs. - like something a very old woman would wear. The second not only smells bad, but has a base note of some type of chemical or medicinal product. The WORST thing is I cannot return it because it is flammable, etc. So I'm stuck with 2 bottles of unbearable scents. Into the dumpster they go. What I don't understand is how could this seller SEND IT TO ME? I am going to stop shopping on Amazon unless it's for household cleaning products, etc. Very disappointed.

Worth the buy

It’s a dup for sure and worth it for the price. I didn’t expect the bottle to be so big. I placed next to my Chanel so you can see and compare the size. Great for everyday use. Last long, my daughter was impressed and now she wants her own. Great as gift for anyone. I was really worried after seeing all the reviews regarding the packaging, cracks and chips but I didn’t have that issue. Hope this helps.

Yes, she is in the BR 540 family but not a dupe

I like Ana AR. She’s very pear forward and sweet with that medicinal candy floss scent that has everyone sprung over MFK’s fine creation. I definitely see the resemblance and get the comparisons to BR 540 but they are not twins - more like family members. Maybe gorgeous first cousins. I’d definitely say this is worth the purchase because the price is excellent, the scent is good and the bottle is pretty.The only downside for me is that there is something in the dry down that throws me a little bit and I don’t like that—— but I think that has to do with BR 540 being my everyday scent and I unintentionally expect all the dupes and similar fragrances to dry down just like it.You have to appreciate Ana AR as her own beautiful smell.