Lavazza Qualità Oro in whole bean is a selection of extraordinarily sweet, 100% fine Arabica coffees. An intense, aromatic blend for true coffee connoisseurs. For those who love pure aroma. The roasting cycle that Lavazza technicians have created for Qualità Oro further enhances the blend’s natural characteristic without neglecting that full body taste that the Italian consumer demands. That is why the aroma of Qualità Oro is always so distinct and recognizable. Qualità Oro’s character is tempered by the pleasant floral hint which is typical of the Central American coffees use. A fine blend, excellent at any time of the day and ideal to finish off a meal to enjoy its long lasting intense after-taste. Pre-ground for espresso or moka brewing. Lavazza, the Italian coffee specialist, selects the finest quality beans at their source in exotic locations around the world and than prepares premium coffee blends that are ideal for use in professional espresso machines. This attention to details is the secret behind Lavazza’s guarantee of consistent in-cup excellence.