Introducing Loma Violet Shampoo, specially designed for grey and blonde hair. This sulfate, gluten, soy, and paraben-free cleansing formula is perfect for those looking to brighten their hair color. Highly pigmented, it is considered the most effective toning shampoo on the market, making it a must-have for anyone wanting to enhance their blonde or grey locks. The innovative blue-violet pigmented shampoo works wonders in enhancing blonde and grey hair while neutralizing any unwanted yellow or brassy tones. Unlike other blonde-toning shampoos and conditioners that use FDNC violet #2, Loma's Violet Shampoo and Conditioner are much more effective in toning and neutralizing warm tones. Say goodbye to dull hair and hello to vibrant, beautiful locks with Loma Violet Shampoo. Don't settle for less when it comes to toning and brightening your hair. Loma Violet Shampoo is the ultimate solution for those with grey and blonde hair looking to achieve a stunning, salon-quality look at home. Try it today and experience the difference for yourself! How to use: Wet hair, apply the desired amount, lather, rinse and follow with LOMA Violet Conditioner.