You'll love L'Oreal's Colour Riche shine lipstick, as it gives you an ultra-rich, ultra-radiant look, offering you a glossy finish and comfortable wear. You'll love L'Oreal's Colour Riche shine lipstick, as it gives you an ultra-rich, ultra-radiant look, offering you a glossy finish and comfortable wear. Ultra-rich, ultra-radiant high color payoff with a glossy shine finish Glossy high color makeup finish for lips that shine Comfortable wear lipstick, never sticky, hydrates and conditions lips 2.11 oz.HOW TO USE Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.