- 56%
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct

L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct

(23,849 reviews)

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site. Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use. Color: Medium Rose Blonde 8RB.

$33.88

in 1 offers

Colour:

L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Superior Preference Fade-Defying Color & Shine System, Purest Black Natural 2B
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color 5A Medium Ash Brown Pack of 2 Hair Dye
3 Pack - L'Oreal Superior Preference, 6R Light Auburn, Warmer 1 ea
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5N Lightest Natural Blonde, 3 Count Hair Dye
L'Oreal Paris Superior Preference - 9gr Light Reddish Blonde (Warmer) 1 Pack
L'Oreal Paris Fade-Defying Permanent Hair Color, 2BL Black Sapphire
L'Oreal Paris Superior Preference Hair Color, 8A Ash Blonde
L'oreal Superior Fade Defying Hair Color and Shine System, Dark Auburn
L'Oreal Superior Preference - 8-1/2A Champagne Blonde (Cooler)
L'Oreal Paris Superior Preference - 4m Dark Mahogany Brown (Warmer) 1 Pack
L'Oreal Paris Superior Preference Permanent Hair Colour 723 Dark Rose Blonde, 1 ea
Superior Preference Permanent Hair Color, Chic Auburn Brown 6AB
Superior Preference Hair Color, Dark Soft Mahogany 4SM, Warmer
L'Oreal Paris Superior Preference Hair Color, 7A Dark Ash Blonde
L'Oreal Superior Preference Fade Defying Hair Color 4A Dark Ash Brown
L'Oreal Superior Preference Permanent Haircolor, Natural, Dark Blonde 7
Superior Preference Permanent Haircolor, Natural, Dark Brown 4
L'Oreal Superior Preference Les Blondissimes, LB02 Extra Light Natural
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CG Iced Golden Brown, Pack of 1, Hair Dye
L'Oreal Paris Superior Preference Fade Defying + Shine Permanent Hair Color, Light Ash Blonde, Pack of 2, Hair Dye
L'Oreal Paris Superior Preference Fade-Defying Color #9.5A Lightest Ash Blonde - Cooler
L'Oreal Paris Superior Preference Hair Color, Warmer Intense Dark Red RR04
L'oreal paris superior preference Hair color, light ash brown 6a, 1 kit
L'oreal Superior Preference Permanent Hair Color, Warmer, Light Auburn 6R
L'Oreal Paris Superior Preference Hair Color, 6 Light Brown
L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Hair Color
Superior Preference Permanent Haircolor, Natural, 10NB Ultra Natural Blonde
L'Oreal Superior Preference Fade-Defying Color #9.5 NB Lightest Natural Blonde-
L'Oreal Paris Superior Preference Hair Color, 5MB Medium Auburn
L'Oreal Paris Preference Permanent Hair Color, Medium Blonde 8
Superior Preference Permanent Color, Natural, Medium Brown 5
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Medium Golden Brown
L'Oreal Paris Superior Preference Hair Color, Natural Blonde 9, 1 Kit
L'oreal Paris Superior Preference Permanent Hair Color, Soft, Silver Blonde 8S

L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct

$33.88

(23,849 reviews)

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site. Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use. Color: Medium Rose Blonde 8RB.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site. Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use. Color: Medium Rose Blonde 8RB.

Colour:
L'Oreal Paris Superior Performance Fade-Defying Color + Shine System 8RB Medium Rose Blonde - 1 ct
L'Oreal Superior Preference Fade-Defying Color & Shine System, Purest Black Natural 2B
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color 5A Medium Ash Brown Pack of 2 Hair Dye
3 Pack - L'Oreal Superior Preference, 6R Light Auburn, Warmer 1 ea
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9.5N Lightest Natural Blonde, 3 Count Hair Dye
L'Oreal Paris Superior Preference - 9gr Light Reddish Blonde (Warmer) 1 Pack
L'Oreal Paris Fade-Defying Permanent Hair Color, 2BL Black Sapphire
L'Oreal Paris Superior Preference Hair Color, 8A Ash Blonde
L'oreal Superior Fade Defying Hair Color and Shine System, Dark Auburn
L'Oreal Superior Preference - 8-1/2A Champagne Blonde (Cooler)
L'Oreal Paris Superior Preference - 4m Dark Mahogany Brown (Warmer) 1 Pack
L'Oreal Paris Superior Preference Permanent Hair Colour 723 Dark Rose Blonde, 1 ea
Superior Preference Permanent Hair Color, Chic Auburn Brown 6AB
Superior Preference Hair Color, Dark Soft Mahogany 4SM, Warmer
L'Oreal Paris Superior Preference Hair Color, 7A Dark Ash Blonde
L'Oreal Superior Preference Fade Defying Hair Color 4A Dark Ash Brown
L'Oreal Superior Preference Permanent Haircolor, Natural, Dark Blonde 7
Superior Preference Permanent Haircolor, Natural, Dark Brown 4
L'Oreal Superior Preference Les Blondissimes, LB02 Extra Light Natural
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CG Iced Golden Brown, Pack of 1, Hair Dye
L'Oreal Paris Superior Preference Fade Defying + Shine Permanent Hair Color, Light Ash Blonde, Pack of 2, Hair Dye
L'Oreal Paris Superior Preference Fade-Defying Color #9.5A Lightest Ash Blonde - Cooler
L'Oreal Paris Superior Preference Hair Color, Warmer Intense Dark Red RR04
L'oreal paris superior preference Hair color, light ash brown 6a, 1 kit
L'oreal Superior Preference Permanent Hair Color, Warmer, Light Auburn 6R
L'Oreal Paris Superior Preference Hair Color, 6 Light Brown
L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Hair Color
Superior Preference Permanent Haircolor, Natural, 10NB Ultra Natural Blonde
L'Oreal Superior Preference Fade-Defying Color #9.5 NB Lightest Natural Blonde-
L'Oreal Paris Superior Preference Hair Color, 5MB Medium Auburn
L'Oreal Paris Preference Permanent Hair Color, Medium Blonde 8
Superior Preference Permanent Color, Natural, Medium Brown 5
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Medium Golden Brown
L'Oreal Paris Superior Preference Hair Color, Natural Blonde 9, 1 Kit
L'oreal Paris Superior Preference Permanent Hair Color, Soft, Silver Blonde 8S

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Last updated at 05/06/2025 09:15:02

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$77.46

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$65.00

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Price history

Price history

Reviews

2 June 2024
valentyna.z

originally posted on influenster.com

Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays.
Exclusive non-drip creme formula for gorgeous hair color from root to tip Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after
coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades Salon Inspired After Hair
Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant colo... Show more
... Show more
29 February 2024
vee.d

originally posted on influenster.com

I loved my natural hair color and never wanted to color it, but with age comes gray hair... No one knew I was getting grays, but I could spot every single one and they bugged
me so much. Every time I'd part my hair differently, one would pop up and I would have to pull it out. There is shade range and scent , you know. That went on for years and I
kept getting more. At a glance, it still looked like I had none, but pulling them out wasn't working for me anymore. I couldn't get them all! Then, I finally made the decision to
color my hair :( I did a lot of research to find the best product that I could use at home and found this. I am so happy with the results! I searched for all my grays ... Show more
... Show more
26 May 2024
victoria.a

originally posted on influenster.com

This is THEE ONLY box hair dye I will use is Lioresal. As a licensed cosmetologist I can tell you many, many, actually MOST box brands are very bad for your hair. I mean no
hair color is good for your hair BUT Lioresal gives a product that has healthy vitamins and nutrients in it to restore any damage. It is an amazing brand. The hair dye is
beautiful, and they also have an extremly wide variety of other colors and dye products such as highlighters and many others. The hair color truly lasts very long, ot doesn't
fade and it is true to color. It doesn't take even an hour to dye just 20 to 30 min. Depending on the outcome you want, personally. The instructions explain everyt... Show more
... Show more

Specification

General
Ingredients1212336: Aqua/Water/Eau, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl, Cocoaspartamide, 4-Amino-2-Hydroxytoluene, P-Aminophenol, 2-Amino-3-Hydroxypyridine, Sodium Metabisulfite Eugenol, Thioglycerin Toluene-2,5-Diamine Ammonium Acetate, 2-Methyl-5 Hydroxyethylaminophenol, Linalool, N,N-Bis (2 Hydroxyethyl)-P-Phenylenediamine Sulfate, Alpha-Isomethyl Ionone, Parfum/Fragrance Edta, Citronellol, Erythorbic Acid. Fil D210588/1. 1152439: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. Fil D209745/2. 1087166 K After Color Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, Ppg-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate. Fil D192716/1.
Units in Package1
Unit Size1 kt box

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desertcart.com.au
desertcart.com.au

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Price history

Price history

Reviews

2 June 2024
Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color L'Oreal Paris Hair Color: We ... MoreHair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics Your Excellence just got better. Introducing the New Triple Care Hair Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).... Show more
valentyna.z
originally posted on influenster.com
29 February 2024
I loved my natural hair color and never wanted to color it, but with age comes gray hair... No one knew I was getting grays, but I could spot every single one and they bugged me so much. Every time I'd part my hair differently, one would pop up and I would have to pull it out. There is shade range and scent , you know. That went on for years and I kept getting more. At a glance, it still looked like I had none, but pulling them out wasn't working for me anymore. I couldn't get them all! Then, I finally made the decision to color my hair :( I did a lot of research to find the best product that I could use at home and found this. I am so happy with the results! I searched for all my grays when I was finished and couldn't find a single one! The color is just like my ... MoreI loved my natural hair color and never wanted to color it, but with age comes gray hair... No one knew I was getting grays, but I could spot every single one and they bugged me so much. Every time I'd part my hair differently, one would pop up and I would have to pull it out. There is shade range and scent , you know. That went on for years and I kept getting more. At a glance, it still looked like I had none, but pulling them out wasn't working for me anymore. I couldn't get them all! Then, I finally made the decision to color my hair :( I did a lot of research to find the best product that I could use at home and found this. I am so happy with the results! I searched for all my grays when I was finished and couldn't find a single one! The color is just like my natural color and my hair is so soft. I really should have used this sooner! But you have to read the instructions carefully! The tubes are numbered, but they don't match the order on the instructions. I'm glad I took the time to read everything. If L'oreal could change that, it would be perfect!... Show more
vee.d
originally posted on influenster.com
26 May 2024
This is THEE ONLY box hair dye I will use is Lioresal. As a licensed cosmetologist I can tell you many, many, actually MOST box brands are very bad for your hair. I mean no hair color is good for your hair BUT Lioresal gives a product that has healthy vitamins and nutrients in it to restore any damage. It is an amazing brand. The hair dye is beautiful, and they also have an extremly wide variety of other colors and dye products such as highlighters and many others. The hair color truly lasts very long, ot doesn't fade and it is true to color. It doesn't take even an hour to dye just 20 to 30 min. Depending on the outcome you want, personally. The instructions explain everything very well and it's extremly easy to just add together, extremly easy to apply. Doesn't ... MoreThis is THEE ONLY box hair dye I will use is Lioresal. As a licensed cosmetologist I can tell you many, many, actually MOST box brands are very bad for your hair. I mean no hair color is good for your hair BUT Lioresal gives a product that has healthy vitamins and nutrients in it to restore any damage. It is an amazing brand. The hair dye is beautiful, and they also have an extremly wide variety of other colors and dye products such as highlighters and many others. The hair color truly lasts very long, ot doesn't fade and it is true to color. It doesn't take even an hour to dye just 20 to 30 min. Depending on the outcome you want, personally. The instructions explain everything very well and it's extremly easy to just add together, extremly easy to apply. Doesn't have that super harsh chemical smell most box dyes have. The after ward wash n conditioner is amazing, leaves your hair with a beautiful shine and even adds volume. I think this is the best brand as far as store bought box brand hair dyes go. Like I said, they're the only one I use, it's a very wonderful and trustworthy company and the results are proof enough!! You'll save TONS of money for the same look if not better and healthier, and even longer lasting. They're all priced at a very affordable price and if you have never tried it or any of their products, I highly recommend that you do, L'Orea Parisl is an all around innovative, trustworthy, high-quality for low prices, just an amazing company and brand. I would recommend any and all of their products to anyone and everyone out there. They are truly an amazing company, you can always count on effective and wonderful results with all of their products, in al most 36 years I've NEVER come across any bad expiierences with any their products, and I've used SEVERAL!!!!... Show more
victoria.a
originally posted on influenster.com
Caution- formula change!!!!
16 June 2024
I’ve used preference for 20 years. I use the medium brown number five. I naturally have a medium brown hair. I have always been very pleased with this product. However, they have recently changed the formula so beware! The last three boxes I have used have been horrible. It turns my hair an orangey brown and I can’t stand orange undertones. In addition, the new formula will only last two weeks so my dye job is gone after two weeks. I’m just going to have to change to a different brand because I just can’t be dying my hair every two weeks. It’s not healthy. In addition, I’m not getting the color I want anyway. So what’s the point? I don’t understand why product manufacturers will go and, change a good thing. This is one of the top dyes on the market for ... MoreI’ve used preference for 20 years. I use the medium brown number five. I naturally have a medium brown hair. I have always been very pleased with this product. However, they have recently changed the formula so beware! The last three boxes I have used have been horrible. It turns my hair an orangey brown and I can’t stand orange undertones. In addition, the new formula will only last two weeks so my dye job is gone after two weeks. I’m just going to have to change to a different brand because I just can’t be dying my hair every two weeks. It’s not healthy. In addition, I’m not getting the color I want anyway. So what’s the point? I don’t understand why product manufacturers will go and, change a good thing. This is one of the top dyes on the market for over-the-counter and I don’t know if they’re cutting corners or what but this was a big mistake. Now I need to research what to replace my favorite dye with ☹️. The photo is two weeks after my dye. It used to dye it a rich brown. Now it’s just a red mess.... Show more
Denise
originally posted on walmart.com
Formula changed, quality far worse...sadly.
13 September 2024
I have been using L’Oréal hair color for 20 yrs & tried every version they made. Loved them all. Hair looked shiny & the color stayed for a few weeks even in the summer. Excellence changed yrs ago so I begun with Preference. My natural hair color is dark brown & I’d always buy the deepest shade of black. I was only needing it a couple levels darker. However, since they changed the formula of the Preference as well, the hair color is terrible quality. The difference is noticeable immediately. Doesn’t color as well, hair is no longer shiny or soft rather dull. The worst is that the color literally lasts in no longer than 10 days. At best, couple weeks. It’s useless. I tried Féria being that it was meant to be more intense hair color. No, same. L’Oréal has gone down ... MoreI have been using L’Oréal hair color for 20 yrs & tried every version they made. Loved them all. Hair looked shiny & the color stayed for a few weeks even in the summer. Excellence changed yrs ago so I begun with Preference. My natural hair color is dark brown & I’d always buy the deepest shade of black. I was only needing it a couple levels darker. However, since they changed the formula of the Preference as well, the hair color is terrible quality. The difference is noticeable immediately. Doesn’t color as well, hair is no longer shiny or soft rather dull. The worst is that the color literally lasts in no longer than 10 days. At best, couple weeks. It’s useless. I tried Féria being that it was meant to be more intense hair color. No, same. L’Oréal has gone down the hill overall, cosmetics as well. Sad…Changing brands since I refuse to waste my money any longer. The manufacturer should read the reviews across the internet as it’s very similar for a lot of ppl.... Show more
AlexS
originally posted on Target
FROM SUPERIOR TO INFERIOR - GOODBYE L'OREAL
11 June 2024
I've been a faithful Superior Preference Soft Black #3 customer for 18 years. I was disappointed with your Corporate Greed years ago when you cheapened the conditioner, but I tolerated it and continued to emphatically recommend your product to friends and family. I am SAD TO SAY that is over. This new formulation is so bad and plainly, so INFERIOR to your original product, I almost can't believe it. The change was noticeable immediatelyupon application!! I actually thought I bought the wrong color, as it was translucent (gel-like) with a reddish tone, instead of opaque BLACK as it always was. Then as I sat with it on, my entire head began burning slightly (something that NEVER before happened, and did dissipate after about 20 min). Lo and behold I have a reddish ... MoreI've been a faithful Superior Preference Soft Black #3 customer for 18 years. I was disappointed with your Corporate Greed years ago when you cheapened the conditioner, but I tolerated it and continued to emphatically recommend your product to friends and family. I am SAD TO SAY that is over. This new formulation is so bad and plainly, so INFERIOR to your original product, I almost can't believe it. The change was noticeable immediatelyupon application!! I actually thought I bought the wrong color, as it was translucent (gel-like) with a reddish tone, instead of opaque BLACK as it always was. Then as I sat with it on, my entire head began burning slightly (something that NEVER before happened, and did dissipate after about 20 min). Lo and behold I have a reddish streak down the part of my hair where I used my first and LAST new #3. I sincerely hope the brilliant corporate executive is fired for this HORRIBLE GREEDY decision. There is no doubt you will lose a vast amount of loyal customers!! I personally know 5 women who will no longer be using your products!! HONESTLY, I'M SOOO SAD TO LOSE what used to be a great product. I hope it was worth it!... Show more
Kerine
originally posted on lorealparisusa.com
? Future use, but chemical smell similar toCS gas
28 April 2024
I have blondish- light brown hair with some gray strands, which show up as icky yellow gray, urine color gray, not a pleasant gray color, so I’m on a quest to find a decent mask color product. My hairdresser used a semipermanent color that was ok, albeit faint and disappeared not long after applied; he acknowledged that anything different, more defined, would require continued visits to maintain, and I can’t bring myself to pay that much on an ongoing basis. For my latest attempt, I chose this color in 6A as the box claims to minimize red/orange tones, a problem I encountered with all I’ve tried, within a wide variety of home box dyes, different brands, permanent and semi-permanent, colors from 9-7, A, G, AU, and so on (I did not know meaning of A, G, until ... MoreI have blondish- light brown hair with some gray strands, which show up as icky yellow gray, urine color gray, not a pleasant gray color, so I’m on a quest to find a decent mask color product. My hairdresser used a semipermanent color that was ok, albeit faint and disappeared not long after applied; he acknowledged that anything different, more defined, would require continued visits to maintain, and I can’t bring myself to pay that much on an ongoing basis. For my latest attempt, I chose this color in 6A as the box claims to minimize red/orange tones, a problem I encountered with all I’ve tried, within a wide variety of home box dyes, different brands, permanent and semi-permanent, colors from 9-7, A, G, AU, and so on (I did not know meaning of A, G, until recently, despite a lot of research), with all ending with some form of noticeable pumpkin or Pekingese dog color hair. I suppose technically it did so far, but it’s only day 2, minimize the red and orange tones although there is some pinkish-orange color, but I don’t look like Cheetohead yet. The smell while processing was horrible, burned my eyes and nose; I did not experience a “new fragrance” noted on box, unless they meant a variation on chemical smell (noticed with 2 of 3 different L’Oréal hair dye products). My hair is silky right now from the conditioner cream, but I’m not really seeing any shine or brilliance. I hope works out, at least on OK level; if so, I will use it as long as possible.... Show more
Anon2024
originally posted on lorealparisusa.com
Hot Root disaster, AVOID 6A LIGHT ASH BROWN!
15 January 2024
Purchased this product to do touch up on grey hair and was extremely disappointed. The smell first of all was horrendous and smelled like ammonia, luckily it mildly dissipated after a few minutes. I used the L'Oreal Paris Superior Preference Permanent Hair Color, 6A Light Ash Brown on my dark brown 10% grey hair. To my surprise, after processing I ended up with hot roots (very orangey red roots). I initially purchased this color because it is an ASH Brown which should prevent natural brunettes from getting reddish hair, it did the opposite! If you DO NOT want get hot roots AVOID this color!!! The worst part is that to fix this horrendous result I had to go a shade deeper than my normal hair color. And even then I still see a few reddish tones peaking out, but not as ... MorePurchased this product to do touch up on grey hair and was extremely disappointed. The smell first of all was horrendous and smelled like ammonia, luckily it mildly dissipated after a few minutes. I used the L'Oreal Paris Superior Preference Permanent Hair Color, 6A Light Ash Brown on my dark brown 10% grey hair. To my surprise, after processing I ended up with hot roots (very orangey red roots). I initially purchased this color because it is an ASH Brown which should prevent natural brunettes from getting reddish hair, it did the opposite! If you DO NOT want get hot roots AVOID this color!!! The worst part is that to fix this horrendous result I had to go a shade deeper than my normal hair color. And even then I still see a few reddish tones peaking out, but not as horrible as it was. One thing to note is that I also experience more hair falling out after washing this hair dye out. Which is a tell tell sign that the formula was too harsh. NEVER buying this product again!... Show more
Deb24
originally posted on walmart.com
New and Improved Color = Ronald McDonad Color :(
25 June 2024
I have been using the color 6AM for the past 12 years. it was the perfect color of auburn. however, i have noticed now that the color is not the same. it is much more red and lighter. It is not the rich color it used to be and looks more like ronald mcdonald hair at my roots. i am VERY unhappy! furthermore, the color DOES NOT LAST! I find that with the supposed NEW and Improved formula I have to touch up more often. Finally, when you apply the dye to your hair and rince your hair feels completely matted. It feels VERY Harsh on my hair even with the conditioner. I am sure someone thought that "NEW and Improved" formular would be a great cost savings project and the consumer would not recognize the difference however, this new formula is terrible and I will be ... MoreI have been using the color 6AM for the past 12 years. it was the perfect color of auburn. however, i have noticed now that the color is not the same. it is much more red and lighter. It is not the rich color it used to be and looks more like ronald mcdonald hair at my roots. i am VERY unhappy! furthermore, the color DOES NOT LAST! I find that with the supposed NEW and Improved formula I have to touch up more often. Finally, when you apply the dye to your hair and rince your hair feels completely matted. It feels VERY Harsh on my hair even with the conditioner. I am sure someone thought that "NEW and Improved" formular would be a great cost savings project and the consumer would not recognize the difference however, this new formula is terrible and I will be switching to another brand after being a loyal customer for over a decade. Cost savings at the expense of losing long term customers is not smart business. Very disappointed loyal customer.... Show more
gigi
originally posted on lorealparisusa.com
New Preference is Terrible
16 July 2024
I have been using 8A your Ash Blonde Preference for probably 10 years. I loved the multidimensional color it gave and I love how it tined down any brassiness that happens if I am out in the sun a lot. It used to make my hair feel so soft and silky after coloring. I tried the new "improved" formula of your preference and it was so disappointing just like so many others have stated. The thick foamy texture was not easy to rinse out and the conditioner does not seem to be as good either. Now to the color...it is not multidimensional any longer it seems almost flat! And the color tone was very strange with a purplish blue tinge and my hair felt so dry and damaged! I am so very sad about this because I really loved this as my go to hair color. Now I do not know what ... MoreI have been using 8A your Ash Blonde Preference for probably 10 years. I loved the multidimensional color it gave and I love how it tined down any brassiness that happens if I am out in the sun a lot. It used to make my hair feel so soft and silky after coloring. I tried the new "improved" formula of your preference and it was so disappointing just like so many others have stated. The thick foamy texture was not easy to rinse out and the conditioner does not seem to be as good either. Now to the color...it is not multidimensional any longer it seems almost flat! And the color tone was very strange with a purplish blue tinge and my hair felt so dry and damaged! I am so very sad about this because I really loved this as my go to hair color. Now I do not know what brand to try. I have not had great results with other brands in the past but I guess it is time to try again. WHY DID YOU HAVE TO CHANGE SOMETHING THAT WORKED SO WELL?? You need to bring back the old formula. Also the colors on the covers of the new boxes make the hair colors look awful. I should have listened to my gut on that because I thought the model on the cover of the 8A looked horrible in comparison the the color of hair on the old version and the actual new color did look and feel horrible. Smells terrible too. Whoever at your company decided to change this formula should be fired! Yu are losing a lot of customers.... Show more
kathy
originally posted on lorealparisusa.com

Specification

General
Ingredients1212336: Aqua/Water/Eau, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl, Cocoaspartamide, 4-Amino-2-Hydroxytoluene, P-Aminophenol, 2-Amino-3-Hydroxypyridine, Sodium Metabisulfite Eugenol, Thioglycerin Toluene-2,5-Diamine Ammonium Acetate, 2-Methyl-5 Hydroxyethylaminophenol, Linalool, N,N-Bis (2 Hydroxyethyl)-P-Phenylenediamine Sulfate, Alpha-Isomethyl Ionone, Parfum/Fragrance Edta, Citronellol, Erythorbic Acid. Fil D210588/1. 1152439: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. Fil D209745/2. 1087166 K After Color Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, Ppg-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate. Fil D192716/1.
Units in Package1
Unit Size1 kt box