Discover vibrant colour with the L'Oréal Paris Préférence Infinia permanent hair dye. Boasting a fade-defying formula that's powered by unique blend of colour enriching pigments, the luxurious formula nourishes the hair from root to tip. Préférence Infinia provides full coverage with unbeatable shine and eight weeks of fade-defiant eye-catching colour and lustre. Express yourself and make a statement with this intense formula to discover just how vibrant and glossy your mane can be.