Récital has been improved and become Préférence. Still the same sophisticated colour with perfect grey coverage, but with a new shine enhancing conditioner and + 20% colour. Fade-resistant colour technology. An innovation from the L'Oréal laboratories, Préférence Patented Fade-Resistant Colourants, ensures a colour that doesn't fade and a superior shine. The colour stays truly beautiful, shinier, for longer. No dullness or flatness. A new multi-application shine enhancing conditioner (up to 5 luxurious applications), to help keep in first-day colour radiance and shine. With rich conditioners and a UV Filter, it leaves your hair radiant and protects it from getting dry.