Dare to colour with L'Oreal Paris Preference offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys. 100% Grey Coverage. Discover the unique shades of Prfrence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour. Up to 8 weeks of lumious colour Luminous colour full of reflects 100% grey coverage Shine oil and fragrance for a pleasant experience Conditioner enriched with UV filter and Vitamin E0