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L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold

L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold

(12,687 reviews)

Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.

Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.

$9.95 - $29.95

in 16 offers

Colour:

L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold

$9.95

(12,687 reviews)

Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.

Overview L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Preference with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine and colour for up to 8 weeks.

Colour:
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 20/05/2025 05:01:11

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eBay.com.au

$28.69

available about 2 months ago

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Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au - yourdiscountchemist_au

$28.69

available 2 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Direct Chemist Outlet

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$26.94

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Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

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$34.01

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available 11 months ago

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amama

$23.99

available 12 months ago

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Woolworths

$19.20

available over 1 year ago

Low stock

Price history

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Price history

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​

Reviews

Easy to apply - intense brown-red colour
3 August 2021
LinaC

originally posted on chemistwarehouse.com.au

Exceptional Product!
30 April 2022
Grange73

originally posted on chemistwarehouse.com.au

Fixed my problem:)
11 June 2022
IraS

originally posted on chemistwarehouse.com.au

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - 4-AMINO-2-HYDROXYTOLUENE - 2-AMINO-3-HYDROXYPYRIDINE - p-AMINOPHENOL - SODIUM METABISULFITE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - EDTA - ERYTHORBICACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated about 6 hours ago
Cosmetic Capital

$9.95

+$8.95 delivery

cashrewards

2.9% cashback

eBay

$15.00

+$13.95 delivery
Healthyworld Pharmacy

$18.99

+$10.00 delivery
Medcart

$18.99

+$9.99 delivery
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$18.99

+$9.99 delivery

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$8.50

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eBay.com.au

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$34.01

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$28.00

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$23.99

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Woolworths

$19.20

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Price history

​
​

Price history

​
​

Reviews

Easy to apply - intense brown-red colour
3 August 2021
LinaC
originally posted on chemistwarehouse.com.au
Exceptional Product!
30 April 2022
Grange73
originally posted on chemistwarehouse.com.au
Fixed my problem:)
11 June 2022
IraS
originally posted on chemistwarehouse.com.au
Great for me, rose fades out in 4 weeks or so
23 September 2020
RoseChris
originally posted on lorealparis.com.au
Hideous. Brassy ends and light purple roots.
7 June 2022
Edwina
originally posted on lorealparis.com.au
Lovely Colour But Not Permanent As Advertised
8 January 2019
missmisty
originally posted on lorealparis.com.au
Much, MUCH darker than indicated on the box.
10 November 2020
Redpossum black
originally posted on lorealparis.com.au
Nice tones
10 August 2021
Diah77
originally posted on chemistwarehouse.com.au
Turned my hair..... dark rose gold
26 September 2020
Nunudawn
originally posted on lorealparis.com.au
Turn my hair purple
16 May 2021
Wylie
originally posted on lorealparis.com.au

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - 4-AMINO-2-HYDROXYTOLUENE - 2-AMINO-3-HYDROXYPYRIDINE - p-AMINOPHENOL - SODIUM METABISULFITE - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - EDTA - ERYTHORBICACID - PARFUM / FRAGRANCE. Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.