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L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown

L'Oreal Paris Preference Milan 4.5 Intense Brown

(1 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

$21.92

in 1 offers

Colour:

L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference Milan 4.5 Intense Brown

$21.92

(1 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

Colour:
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 18/05/2025 18:53:15

Go Hi

$21.92

+ $15.63 delivery

Go to store

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Amal's Discount Chemist

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$24.00

available 10 months ago

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Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Giant Chemist Harbour Town

$16.99

available 10 months ago

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Direct Chemist Outlet

$23.99

available 10 months ago

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$23.49

available 10 months ago

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$18.99

available 10 months ago

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Better Value Pharmacy

$19.99

available 11 months ago

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Cat & Claudia's Community Pharmacy

$30.40

available 12 months ago

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$8.50

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cashrewards

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shopback

Up to 5% Cashback

GimmeNow

$21.00

available about 1 year ago

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$23.99

available about 1 year ago

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Amazon.com.au

$16.49

available over 1 year ago

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Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

TerryWhite Chemmart

$23.99

available over 1 year ago

Low stock

Coles Supermarkets

$14.40

available over 1 year ago

Low stock

Price history

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Price history

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Reviews

Amazing hair dye
22 June 2024
RavenB

originally posted on lookfantastic.com

Brassy to Blonde
10 February 2024
S-J

originally posted on superdrug.com

Fab colour!!!
28 February 2024
Rachel

originally posted on boots.com

Specification

Ingredients
Ingredients1242545 - Colourant Gel: AQUA/WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-AMINOPHENOL - m-AMINOPHENOL - SODIUM METABISULFITE - 6-HYDROXYINDOLE - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - AMMONIUMACETATE - 2-METHYLRESORCINOL - p-PHENYLENEDIAMINE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. F.I.L. C234350/1). 1152439 - Developer Cream: AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. (F.I.L. C202318/2). 1217043 A - Shine Protect Conditioner: AQUA /WATER - CETEARYL ALCOHOL - GLYCERIN - BEHENTRIMONIUM CHLORIDE - CANDELILLA CERA / CANDELILLAWAX - AMODIMETHICONE - CETYL ESTERS - ISOPROPYL ALCOHOL - TOCOPHERYL ACETATE - SODIUM PCA - PHENOXYETHANOL - ETHYLHEXYL SALICYLATE - TRIDECETH-6 - CHLORHEXIDINE DIGLUCONATE - LIMONENE - CAMELINA SATIVA SEED OIL - LINALOOL - BENZYL ALCOHOL - BENZYL BENZOATE - GERANIOL - CETRIMONIUM CHLORIDE - CITRONELLOL - HEXYL CINNAMAL - AMYL CINNAMAL - PARFUM / FRAGRANCE. (F.I.L. C232981/1). 1200281 - Shine Oil: PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL. (F.I.L. C234136/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox

Price comparison

Updated 1 day ago
Go Hi

$21.92

+$15.63 delivery

See 16 more history offers

Amal's Discount Chemist

$23.49

Low Stock
Horo.co.nz

$21.61

Low Stock
Spoil.co.nz

$21.88

Low Stock
eBay.com.au - prelovedluxeplus

$24.00

Low Stock
Giant Chemist Harbour Town

$16.99

Low Stock
Direct Chemist Outlet

$23.99

Low Stock
Cincotta Discount Chemist

$23.49

Low Stock
Healthyworld Pharmacy

$18.99

Low Stock
Better Value Pharmacy

$19.99

Low Stock
Cat & Claudia's Community Pharmacy

$30.40

Low Stock
Chemist Warehouse

$8.50

Low Stock

cashrewards

0.7% cashback


shopback

Up to 5% Cashback

GimmeNow

$21.00

Low Stock
Priceline

$23.99

Low Stock
Amazon.com.au

$16.49

Low Stock
TerryWhite Chemmart

$23.99

Low Stock
Coles Supermarkets

$14.40

Low Stock

Price history

​
​

Price history

​
​

Reviews

Amazing hair dye
22 June 2024
RavenB
originally posted on lookfantastic.com
Brassy to Blonde
10 February 2024
S-J
originally posted on superdrug.com
Fab colour!!!
28 February 2024
Rachel
originally posted on boots.com
Helsinki 10.1 - my favourite hair colour!
20 February 2023
Voyage
originally posted on boots.com
Lovely Shade, Vibrant and Long-Lasting!
24 September 2024
Mari712
originally posted on loreal-paris.co.uk
My natural dark blond hair turned orange/yellow.
26 March 2024
Anya
originally posted on boots.com
Pleasantly surprised
30 March 2024
Swte
originally posted on boots.com
Trust the process and it's stunning!!
21 October 2023
Lem
originally posted on superdrug.com
Won't use again
3 September 2024
WitchyBoo
originally posted on boots.com
Would have been 5 stars but.........
7 August 2024
GinaG
originally posted on boots.com

Specification

Ingredients
Ingredients1242545 - Colourant Gel: AQUA/WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-AMINOPHENOL - m-AMINOPHENOL - SODIUM METABISULFITE - 6-HYDROXYINDOLE - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - AMMONIUMACETATE - 2-METHYLRESORCINOL - p-PHENYLENEDIAMINE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. F.I.L. C234350/1). 1152439 - Developer Cream: AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. (F.I.L. C202318/2). 1217043 A - Shine Protect Conditioner: AQUA /WATER - CETEARYL ALCOHOL - GLYCERIN - BEHENTRIMONIUM CHLORIDE - CANDELILLA CERA / CANDELILLAWAX - AMODIMETHICONE - CETYL ESTERS - ISOPROPYL ALCOHOL - TOCOPHERYL ACETATE - SODIUM PCA - PHENOXYETHANOL - ETHYLHEXYL SALICYLATE - TRIDECETH-6 - CHLORHEXIDINE DIGLUCONATE - LIMONENE - CAMELINA SATIVA SEED OIL - LINALOOL - BENZYL ALCOHOL - BENZYL BENZOATE - GERANIOL - CETRIMONIUM CHLORIDE - CITRONELLOL - HEXYL CINNAMAL - AMYL CINNAMAL - PARFUM / FRAGRANCE. (F.I.L. C232981/1). 1200281 - Shine Oil: PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL. (F.I.L. C234136/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox