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L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet

L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet

(6,430 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

$10.00 - $33.15

in 11 offers

Colour:

L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet

$10.00

(6,430 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

Colour:
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 26/07/2025 18:33:57

Amazon.com.au

$26.94

available 6 days ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Chemist Warehouse

$10.00

+ $9.99 delivery

Go to store


cashrewards

0.7% cashback

shopback

Up to 5% Cashback

My Local Bargains

$10.95

+ $10.00 delivery

Go to store

Ozsale

$17.99

available 6 days ago

Low stock


cashrewards

7% cashback

shopback

Up to 4.2% Cashback

MyDeal

$18.99

+ $10.00 delivery

Go to store


cashrewards

Up to 4.2% cashback

shopback

Up to 3.6% Cashback

Healthyworld Pharmacy

$18.99

+ $10.00 delivery

Go to store

Dick Smith AU

$18.99

+ $10.00 delivery

Go to store

Medcart

$18.99

+ $9.99 delivery

Go to store

Kogan.com

$18.99

+ $10.00 delivery

Go to store

Cincotta Discount Chemist

$19.49

+ $9.95 delivery

Go to store

See 19 more history offers

BIG W - BIG W MARKET

$17.99

available 12 days ago

Low stock

BrandListry

$32.71

available 13 days ago

Low stock

desertcart.com.au

$39.50

Used

available 21 days ago

Low stock

Cosmetic Capital

$9.95

available 28 days ago

Low stock


cashrewards

2.9% cashback

Cosmetics Squad

$33.15

available about 2 months ago

Low stock

Cosmetics Now AU

$30.95

available about 2 months ago

Low stock

mylocalbargains.com.au

$9.86

available 2 months ago

Low stock

mydeal.com.au

$19.95

available 2 months ago

Low stock

lasoo.com.au

$18.99

available 2 months ago

Low stock

cosmeticsnow.com.au

$30.95

available 2 months ago

Low stock

giantchemistharbourtown.com.au

$19.99

available 2 months ago

Low stock

bigw.com.au

$18.99

available 2 months ago

Low stock

eBay - cosmetics_squad

$33.15

available 4 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay - healthyworld

$18.99

available 4 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au - healthyworld

$18.99

available 4 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Better Value Pharmacy

$14.00

available 6 months ago

Low stock

Direct Chemist Outlet

$23.99

available 11 months ago

Low stock

Priceline

$25.99

available about 2 years ago

Low stock

Coles Supermarkets

$24.00

available about 2 years ago

Low stock

Price history

​
​

Price history

​
​

Reviews

Avoid at all costs
23 October 2022
Mariamm

originally posted on loreal-paris.co.uk

DOUBLE CHECK PACKAGING - DON'T TRUST ONLINE
25 May 2021
TBO281

originally posted on superdrug.com

Helsinki 10.1 - my favourite hair colour!
20 February 2023
Voyage

originally posted on boots.com

Specification

Ingredients
IngredientsColourant Gel: AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - TOLUENE-2,5-DIAMINE - 4-AMINO-2-HYDROXYTOLUENE - p-AMINOPHENOL - SODIUM METABISULFITE - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - THIOGLYCERIN - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - AMMONIUM ACETATE - EDTA - ERYTHORBICACID - PARFUM / FRAGRANCE Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Price comparison

Updated about 18 hours ago
Amazon.com.au

$26.94

Low Stock
Chemist Warehouse

$10.00

+$9.99 delivery

cashrewards

0.7% cashback


shopback

Up to 5% Cashback

My Local Bargains

$10.95

+$10.00 delivery
Ozsale

$17.99

Low Stock

cashrewards

7% cashback


shopback

Up to 4.2% Cashback

MyDeal

$18.99

+$10.00 delivery

cashrewards

Up to 4.2% cashback


shopback

Up to 3.6% Cashback

See 19 more history offers

BIG W - BIG W MARKET

$17.99

Low Stock
BrandListry

$32.71

Low Stock
desertcart.com.au

$39.50

Used
Low Stock
Cosmetic Capital

$9.95

Low Stock

cashrewards

2.9% cashback

Cosmetics Squad

$33.15

Low Stock
Cosmetics Now AU

$30.95

Low Stock
mylocalbargains.com.au

$9.86

Low Stock
mydeal.com.au

$19.95

Low Stock
lasoo.com.au

$18.99

Low Stock
cosmeticsnow.com.au

$30.95

Low Stock
giantchemistharbourtown.com.au

$19.99

Low Stock
bigw.com.au

$18.99

Low Stock
eBay - cosmetics_squad

$33.15

Low Stock
eBay - healthyworld

$18.99

Low Stock
eBay.com.au - healthyworld

$18.99

Low Stock
Better Value Pharmacy

$14.00

Low Stock
Direct Chemist Outlet

$23.99

Low Stock
Priceline

$25.99

Low Stock
Coles Supermarkets

$24.00

Low Stock

Price history

​
​

Price history

​
​

Reviews

Avoid at all costs
23 October 2022
Mariamm
originally posted on loreal-paris.co.uk
DOUBLE CHECK PACKAGING - DON'T TRUST ONLINE
25 May 2021
TBO281
originally posted on superdrug.com
Helsinki 10.1 - my favourite hair colour!
20 February 2023
Voyage
originally posted on boots.com
Horrid In Every Way!
30 December 2022
LornaDoone
originally posted on superdrug.com
Natural And Professional Finish…
18 January 2022
Indy
originally posted on boots.com
Natural, But Completing Different From Packaging…
18 January 2022
Indy
originally posted on boots.com
Perfect ash blonde
27 April 2021
Chrissy
originally posted on boots.com
Perfect coverage and colour
12 August 2022
originally posted on boots.com
Rose Gold in 1 step from medium/dark brown
26 November 2022
Jessica 32
originally posted on boots.com
Where to start…
29 August 2022
Covered in dye
originally posted on boots.com

Specification

Ingredients
IngredientsColourant Gel: AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - TOLUENE-2,5-DIAMINE - 4-AMINO-2-HYDROXYTOLUENE - p-AMINOPHENOL - SODIUM METABISULFITE - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - THIOGLYCERIN - 2-METHYL-5-HYDROXYETHYLAMINOPHENOL - AMMONIUM ACETATE - EDTA - ERYTHORBICACID - PARFUM / FRAGRANCE Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.