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L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)

L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)

(12,687 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

$13.98 - $29.00

in 14 offers

Colour:

L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)

$13.98

(12,687 reviews)

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

L'Oréal Paris Préférence gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. 100% Grey Coverage. Discover the unique shades of Préférence with light-reflecing dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

Colour:
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Preference Tahiti 4 Permanent Hair Colour
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
L'Oreal Paris Preference 4.26 Tuscany Pure Burgundy Cool Violet
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Paris Preference 8 California Blonde
L'Oreal Preference 9.1 Light Ash Blonde
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference Vienna 7 Blonde

Price comparison

Last updated at 20/05/2025 02:50:31

Amazon.com.au

$13.99

+ $7.99 delivery

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eBay

$13.98

+ $9.98 delivery

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Chemist Warehouse

$13.99

+ $9.99 delivery

Go to store


cashrewards

0.7% cashback

shopback

Up to 5% Cashback

Cincotta Discount Chemist

$19.49

+ $9.95 delivery

Go to store

Better Value Pharmacy

$19.60

+ $12.70 delivery

Go to store

Giant Chemist Harbour Town

$19.99

+ $9.95 delivery

Go to store

amama

$23.79

+ $10.95 delivery

Go to store

Your Discount Chemist

$24.95

+ $9.95 delivery

Go to store

Kogan.com

$27.69

+ $9.95 delivery

Go to store

Dick Smith AU

$27.69

+ $9.95 delivery

Go to store

See 8 more history offers

Catch.com.au

$28.69

available 21 days ago

Low stock

GimmeNow

$29.00

available about 1 month ago

Low stock

eBay.com.au

$23.32

available about 2 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au - yourdiscountchemist_au

$28.69

available about 2 months ago

Low stock


Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Horo.co.nz

$21.59

available 4 months ago

Low stock

Direct Chemist Outlet

$23.99

available 5 months ago

Low stock

Spoil.co.nz

$22.07

available over 1 year ago

Low stock

Coles Supermarkets

$14.40

In store only

available over 1 year ago

Low stock

Price history

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Price history

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​

Reviews

26 July 2020
Allly

originally posted on woolworths.com.au

Cool Chocolate Brown
14 November 2021
SharonAR

originally posted on chemistwarehouse.com.au

Desperate measures in Covid 9 lockdown
16 June 2020
Iolanthe

originally posted on chemistwarehouse.com.au

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - 2-AMINO-3-HYDROXYPYRIDINE - SODIUM METABISULFITE - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox

Price comparison

Updated about 9 hours ago
Amazon.com.au

$13.99

+$7.99 delivery
eBay

$13.98

+$9.98 delivery
Chemist Warehouse

$13.99

+$9.99 delivery

cashrewards

0.7% cashback


shopback

Up to 5% Cashback

Cincotta Discount Chemist

$19.49

+$9.95 delivery
Better Value Pharmacy

$19.60

+$12.70 delivery

See 8 more history offers

Catch.com.au

$28.69

Low Stock
GimmeNow

$29.00

Low Stock
eBay.com.au

$23.32

Low Stock
eBay.com.au - yourdiscountchemist_au

$28.69

Low Stock
Horo.co.nz

$21.59

Low Stock
Direct Chemist Outlet

$23.99

Low Stock
Spoil.co.nz

$22.07

Low Stock
Coles Supermarkets

$14.40

Low Stock
In store only

Price history

​
​

Price history

​
​

Reviews

26 July 2020
Allly
originally posted on woolworths.com.au
Cool Chocolate Brown
14 November 2021
SharonAR
originally posted on chemistwarehouse.com.au
Desperate measures in Covid 9 lockdown
16 June 2020
Iolanthe
originally posted on chemistwarehouse.com.au
Great Hair colour
8 January 2023
ChazQ
originally posted on chemistwarehouse.com.au
Great stuff !
11 May 2021
Yati
originally posted on chemistwarehouse.com.au
Perfect cool brown shade!
30 October 2018
SusieD
originally posted on chemistwarehouse.com.au
Perfect fit!
1 July 2020
Juliette25
originally posted on chemistwarehouse.com.au
very nice
1 September 2022
Darkling
originally posted on chemistwarehouse.com.au

Specification

Ingredients
IngredientsColourant Gel: AQUA / WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - AMMONIUM HYDROXIDE - POLYGLYCERYL-2 OLEYL ETHER - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - 2-AMINO-3-HYDROXYPYRIDINE - SODIUM METABISULFITE - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - THIOGLYCERIN - TOLUENE-2,5-DIAMINE - AMMONIUM ACETATE - 2-METHYLRESORCINOL - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE Developer Cream AQUA / WATER - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM SALICYLATE - TRIDECETH-2 CARBOXAMIDE MEA - PHOSPHORIC ACID - CETEARETH-25 - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE - GLYCERIN. Shine Protect Condtioner AQUA /WATER - TRIDECETH-2 CARBOXAMIDE MEA - PROPYLENE GLYCOL - HEXYLENE GLYCOL - PEG-2 OLEAMINE - POLYGLYCERYL-4 OLEYL ETHER - OLEYL ALCOHOL - ALCOHOL DENAT. - POLYGLYCERYL-2 OLEYL ETHER - AMMONIUM HYDROXIDE - OLEIC ACID - SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE - p-PHENYLENEDIAMINE - 2,4-DIAMINOPHENOXYETHANOL HCL - m-AMINOPHENOL - HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL - AMMONIUM ACETATE - AMMONIUM THIOLACTATE - N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE - RESORCINOL - EDTA - ERYTHORBIC ACID - PARFUM / FRAGRANCE. Shine Oil PPG-5-CETETH-20 - HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL - PARFUM / FRAGRANCE - COCOS NUCIFERA OIL / COCONUT OIL - TOCOPHEROL - CAMELLIA OLEIFERA SEED OIL Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Packaging
Product PackagingBox