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L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 01 Lightest Blonde

L'Oreal Paris Preference 01 Lightest Blonde

(375 reviews)

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 鈥榊ou're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 鈥榊ou're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

$42.71

in 1 offers

Colour:

L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Preference 3.12 Toronto Intense Cool Dark Brown
L'Oreal Paris Preference 4.01 Natural Dark Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference 4.15 Caracas Iced Chocolate
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
Preference Infinia 4.26 Pure Burgundy Hair Dye
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Recital Preference Couture Collection Virginia 5.3
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour 6.35 Havana Mahogany Brown
Preference Infinia Hair Dye 6.45 Brooklyn Intense
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Preference 8 California Light Blonde
L'Oreal Preference 9.1 Light Ash Blonde
Preference Infinia 9.13 Bergen Light Beige Blonde Hair Dye
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oréal Paris Preference Infinia Hair Dye - 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oréal Préférence Permanent Coloration 60 ml 10.21 Very Very
L'Oréal Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference H/ Dye 11.11 Ultra Light Crystal Blonde
L'oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 21, Bangkok
L'Oreal Preference 74 Dublin Mango Copper Ginger Orange Hair Dye Permanent Shine
L'oréal Paris Preference Brasilia 3 Dark Brown
L'oreal Paris Preference 6 Capri
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold

L'Oreal Paris Preference 01 Lightest Blonde

$42.71

(375 reviews)

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 鈥榊ou're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 鈥榊ou're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

Colour:
L'Oreal Paris Preference 01 Lightest Blonde
L'Oreal Paris Preference 1 Madrid Black
L'Oreal Paris Preference 3 Brasilia Darkest Brown
L'Oreal Preference 3.12 Toronto Intense Cool Dark Brown
L'Oreal Paris Preference 4.01 Natural Dark Brown
L'Oreal Paris Preference Milan 4.5 Intense Brown
L'Oreal Paris Preference 4.15 Caracas Iced Chocolate
L'Oreal Paris Preference Permanent Hair Colour 4.15 Rome Deep Brown
Preference Infinia 4.26 Pure Burgundy Hair Dye
L'Oreal Paris Preference Hair Colour - 5 Bruges (Brown)
L'Oreal Paris Preference 5.3 Virginia Golden Brown
L'Oreal Paris Recital Preference Couture Collection Virginia 5.3
L'Oreal Paris Preference Hair Colour - 5.21 Florence (Cool Iridescent Brown)
L'Oreal Paris Preference 5.23 Rio Very Deep Rose Gold
L'Oreal Paris Preference Hair Colour 6.35 Havana Mahogany Brown
Preference Infinia Hair Dye 6.45 Brooklyn Intense
L'Oreal Paris Preference Vienna 7 Blonde
L'Oreal Paris Preference Hair Colour - 7.23 Bali (Dark Rose Gold)
L'Oreal Preference 8 California Light Blonde
L'Oreal Preference 9.1 Light Ash Blonde
Preference Infinia 9.13 Bergen Light Beige Blonde Hair Dye
L'Oreal Preference 10.1 Helsinki Very Light Ash Blonde
L'Oréal Paris Preference Infinia Hair Dye - 10.1 Helsinki Very Light Ash Blonde
L'Oreal Paris Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oréal Préférence Permanent Coloration 60 ml 10.21 Very Very
L'Oréal Preference 10.21 Stockholm Very Light Pearl Blonde
L'Oreal Paris Preference H/ Dye 11.11 Ultra Light Crystal Blonde
L'oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 21, Bangkok
L'Oreal Preference 74 Dublin Mango Copper Ginger Orange Hair Dye Permanent Shine
L'oréal Paris Preference Brasilia 3 Dark Brown
L'oreal Paris Preference 6 Capri
L'Oreal Paris Preference 6.21 Zurich Cool Iridescent Light
L'Oreal Paris Preference 9.23 Santa Monica Light Rose Gold

Price comparison

Last updated at 27/05/2025 01:58:07

BrandListry

$32.21

available 3 months ago

Low stock

Britishonlinesupermarket.com

$33.86

available almost 2 years ago

Low stock

McGrocer

$42.71

+ $76.28 delivery

Low stock

eBay.com.au - thepomshop

$46.45

available 5 months ago

Low stock


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Price history

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Price history

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Reviews

Amazing hair dye
22 June 2024
RavenB

originally posted on lookfantastic.com

Brassy to Blonde
10 February 2024
S-J

originally posted on superdrug.com

Formula Change
29 August 2024
Jen

originally posted on superdrug.com

Price comparison

Updated 12 days ago
BrandListry

$32.21

Low Stock
Britishonlinesupermarket.com

$33.86

Low Stock
McGrocer

$42.71

Low Stock
+$76.28 delivery
eBay.com.au - thepomshop

$46.45

Low Stock

Price history

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​

Price history

​
​

Reviews

Amazing hair dye
22 June 2024
RavenB
originally posted on lookfantastic.com
Brassy to Blonde
10 February 2024
S-J
originally posted on superdrug.com
Formula Change
29 August 2024
Jen
originally posted on superdrug.com
For those of u who hve been left with yellow roots
6 May 2022
Sheep25
originally posted on boots.com
Great for orange brassy blonde
21 October 2022
Ana82
originally posted on boots.com
Great for those who've messed up with bleach.
21 May 2023
Olive27
originally posted on boots.com
Perfect Cool Blonde Shade!
24 September 2024
Mari712
originally posted on loreal-paris.co.uk
Trust the process and it's stunning!!
21 October 2023
Lem
originally posted on superdrug.com
Unbelievable stunning white blonde
7 September 2024
Holly
originally posted on boots.com
Very Ashy.
1 July 2023
CHF1969
originally posted on boots.com