All Love to Dream products are performance tested and certified by the relevant safety standards. Your Baby's Natural Sleep Position From the Womb to Swaddle Up. Our Swaddle Up is designed to enable your baby sleep in a more natural Arms Up position. This allows them to bring their hands to mouth to Self-Soothe through the night. The Original jersey fabric is a soft, stretchy knit for a snug fit across the torso to assist with self-soothing. The fabric elasticity allows for comfortable layering underneath for further insulation. Made to last, wears well and retainsshape wash after wash. Newborn & SwaddlingStage 1 - Swaddling Your NewbornFrom birth until your baby shows signs of rolling overA baby's startle reflex often disrupts theirsleep. Swaddling can help to combat this. With innovative wing tips, our world-renownedand award-winning Swaddle Up will encourageyour baby to safely self-soothe, laying thefoundations for a healthy sleep routine that willlast into adulthood.