Lubriderm Advanced Therapy Daily Moisturizing Lotion soothes and helps relieve extra-dry skin. From a dermatologist-developed brand, this lotion is clinically shown to help moisturize for 24 hours, and transform dry skin into healthy-looking, more resilient skin. Formulated with vitamins E and B5 plus skin-essential lipids naturally found in healthy skin, this moisturizing lotion replenishes and strengthens your skin's moisture barrier. Plus, its formula is non-greasy with a clean, comfortable feel.