Lubriderm Advanced Therapy Fragrance Daily Moisturizing Lotion helps relieve extra-dry skin. From a dermatologist-developed brand, this moisturizing lotion is clinically shown to help moisturize for 24 hours, and transform dry skin into healthy-looking, more resilient skin. Formulated with vitamins E and Pro-Vitamin B5 plus lipids, this fragrance lotion replenishes and strengthens your skin's moisture barrier. Plus, its formula is non-greasy with a clean, comfortable feel.