SOCOLOR Cult is a semi-permanent, direct dye color that ranges from the brightest hues to the softest pastels, allowing stylists to create flirtatious, playful, and fierce designs. The acidic conditioning formula hydrates while depositing genuine tone that lasts. o There is no requirement for a developer o Shades that combine well o Apply on pre-lightened hair for the most vibrant results. o Leave at room temperature for up to 30 minutes for maximum vibrancy. o A clear shade can be used to make unique shades or to add shine to an existing one. o SOCOLOR Cult Color Eraser is a dye remover that may be used on both direct and oxidative dyes. Under black light, neon hues glow.